|Scooped by Robin Good|
Michaela Hackner and Leah Stern have written a useful article on how to use curation to nurture the growth and cohesion of an online community.
Quality curated content is a means to enrich the community and to help it grow while becoming a natural point of reference for keeping all of its members informed and up-to-date.
From the original article: "Creating and supporting a great community is costly and time-consuming, but it can provide a fantastic opportunity for people to learn from each other and get to know each other.
...the key to a great community is great content. When a community has new and useful content that’s specific to the needs of its user base, people will keep coming back because they will see its value for their work and their lives.
Thoughtful and deliberate content curation is the best way to ensure that you can find, highlight, and share great content within your community, and help your community thrive."
Curation is support of a community must also take into serious account the specific needs and interests of the community members, placing them as the key topic drivers of the content being curated.
"Curators must be super familiar with what their audience is looking for, so they can serve that content up to users without the users needing to go in search of the right materials.
In particular, curators of online communities have to know their members, the community’s brand and purpose, and the content available in the community at any given time."
The article highlights three different approaches for curating content when you have an online community alongside a set of useful recommendations for bringing the good theories in immediate action.
Valuable. Inspiring. 7/10