Content Curation World
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Content Curation World
What a Content Curator Needs To Know: How, Tools, Issues and Strategy
Curated by Robin Good
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The Curated Shopping Experience: Great Examples at Work

The Curated Shopping Experience: Great Examples at Work | Content Curation World |

Robin Good: The shopping experience is about to change as advertising messages keep losing efficiency, at least when compared with trusted social recommendations.

And some brands, having well understood this mechanism, are already banking on it. 

If you are curious to get a glimpse of what the online shopping experience is increasingly going to look like, look no further than the excellent examples portrayed in this article.

From Cloverleafinnovation: "To filter the noise, shoppers increasingly turn for advice to a “trusted source,” which might be a retailer, a manufacturer brand, a mass media source (e.g. magazine, TV), or close, personal contacts.

We just don’t have time to visit every store, research every product feature and benefit, and uncover the optimal “just right for me” product.

Instead, shoppers are now looking for trusted curators who will present us with a small, personally tailored set of choices.

Think of it like one of those major traveling exhibits of Titanic or Pompeii artifacts. The museum-goers trust the exhibit curator to choose the most exciting pieces to display, out of hundreds that might be warehoused; to organize them in logical fashion, ideally placing them in some kind of historical or environmental context; and finally to label or describe them so we can understand what we’re viewing and relate it to our own life.

Here are three current examples of curation in action:..."

Excellent. 9/10

Original article: 

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How Google Is Going To Auto-Curate Your Shopping Experience with Integrated Buyer's Guides

How Google Is Going To Auto-Curate Your Shopping Experience with Integrated Buyer's Guides | Content Curation World |

Robin Good: Google may soon release a new online shopping experience interface, which has been designed to make it easier for the prospective buyer to find what he is looking for eve when there are tens of similar or equivalent products.

From the original article: "Today, we discovered that Google has one keyword live that exhibits the complete new user experience for Google Shopping, powered by Product Listing Ads (PLA).

"This is very interesting.

Instead of the usual presentation where you immediately see products, we are given a complete integrated buyer's guide for tents.

Step one of that buyer's guide is picking the type of tent - camping, backpacking, beach, canopy, mountaineering or ice-fishing (who knew?!).

When the user clicks on one of these 'types' of tents they are taken to step two of the experience..."

Also of interest the fact that Google doesn't just aggregate available data, but it also provides user-definable controls and filters to help the prospective buyer find more easily what he wants through a type of "guided-shopping" approach.

Very interesting. Illustrated. 8/10

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