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Content Curation World
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What a Content Curator Needs To Know: How, Tools, Issues and Strategy
Curated by
Robin Good
Author: Robin Good
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Robin Good's insight:
Using the Amazon Wish List system you can create easily lists of any kind of products that can be easily consulted, sorted, and shared with others. The Amazon Wish List offers a dedicated extension for Firefox, Chrome, Safari, Internet Explorer and for your IPad. Alternatively a standard bookmarklet is also available. My comment: An excellent alternative and complement to Amazon Collections which allows not just to organize and publish lists of Amazon products, but it extends this ability to any online shop. Wherever you are you can clip and collect any product into an Amazon Wish List. Ideally Amazon Collections and Wish Lists should be one thing and the best features of each merged into one facility. Wish Lists are less appealing visually but offer the opportunity to be viewed as compact lists (handy for large ones), to be sorted and filtered in a numbered of ways and to be printed. Something you cannot do with Amazon Collections. Free to use. Find out more: http://www.amazon.com/wishlist/universal/ref=cm_wl_xt_top_lm_ff_huc Here is a sample wish list of Portable Wireless Microphones I have recently created: http://www.amazon.com/registry/wishlist/1H58ZIB8Y5N1W/ref=cm_sw_r_tw_ws_MPTasb0JBVQBB 
Urs Frei's curator insight,
August 10, 2013 3:26 AM
Amazon-Wunschliste mit portablem Audio-Equipment für Video-Interviews.
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Robin Good: Kathleen Jordan, a principal in Gensler’s New York office, undertook an investigation into the future of the department store by speaking with industry leaders, visiting successful examples around the world, and reading a lot of articles. The result of her investigation has helped her paint a new vision for how retail chanins and department stores could regain the competitive advantages they once held. She writes: "Department stores have unprecedented power to select and curate their selection of products, demand exclusives from designers, and drive the creation of new products. Stores like Macy’s, Target, and H&M are leveraging this power to create unique offerings and experiences." "Successful product curation requires walking the line between delivering what the customer wants and delivering what the customer doesn’t-yet-know she wants. What if your store provided a “living laboratory,” defined as: -> a space where customers can see new exclusives and product synergies, be exposed to new designers or trends, -> where they can provide direct feedback on site utilizing technology enhanced experiences, -> and then see the space respond to their input and preferences in real time. That sort of engagement puts the customer in charge but with opportunities to insert unexpected offerings, delight and surprise the customer, and drive repeat store traffic." Interesting. Insightful. 7/10 Full article: http://www.gensleron.com/lifestyle/2012/11/2/the-resurgence-of-the-department-store-product-curation.html
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Robin Good: Material.ly is a product curation platform that allows you to find, collect, organize and vote for products that you would like to buy at a discounted price. By using the advanced "Curate" bookmarklet it is easy to grab any interesting product from any web page, comment it, tag it, grab more images for it and to make it available inside your Material.ly personal profile and feed. For the products you find and you would like to own, you can click on the red tag that appears next to them to receive a discount. Discounts are for members only and are offered daily and weekly on the most demanded products by the community. Find out more sign-up: http://material.ly Request a invite: http://material.ly/invitations/request_invite
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From the official website: "Shopcade is a social shopping application on Facebook that connects people to shop and recommend products together and get rewarded for it. You can shop trending products recommended by your friends and people you trust, as well as become a trendsetter by recommending products you love. Whenever you buy via others Shopcades, or others buy via yours, you both get rewarded."
From the review on Search Engine Watch: "...Think of Shopcade as the gender-neutral, retail version of Pinterest. Users can quickly and easily create themed boards to showcase their favorite products from a variety of e-retailers.
Nearly 260 million products are on Shopcade. That's a pretty impressive feat for a startup still in beta mode.
Perhaps one of the biggest advantages of Shopcade is the ability for consumers to shop through the clutter of the web.
Many shoppers are bombarded and overwhelmed with offers but aren’t confident in merchants or even the product itself. On Shopcade, however, users can quickly identify sales and deals, while also seeing which members of their networks have acknowledged or recommended the product.
Users can also follow specific product categories, brands, and other users to totally personalize their Shopcade feed.
Additionally, users will earn cash for shopping. Anytime a product is purchased via Shopcade, users will receive a predetermined amount (which is shown to the user prior to the purchase). If a product is purchased via another person’s Shopcade account, that person will also receive the same amount..."
Check out Shopcade: http://www.shopcade.com
Read more: http://searchenginewatch.com/article/2189714/Shopcade-Pinterest-for-Ecommerce
Via Giuseppe Mauriello
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Robin Good: This is the new way to shop online: trusted guides who show, illustrate, explain and tell great stories, while showcasing their favorite products which you can buy instantly. On Joyous you will find topical pages on a specific need accompanied by a main video and by a collection of relevant products. Find out more: http://www.joyus.com/
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Robin Good: If your company is looking for ways to facilitate users exploration of your product catalog and sharing on other social media channels, Evershare provides a complete suite of tools, targeted at medium to large-sized companies that does this and more. From the site: "EverShare provides everything a retailer needs to take full advantage of frictionless sharing on both Facebook and the ecommerce site while removing the hassle of maintaining Facebook APIs... EverShare combines the power of frictionless sharing and social curation to drive dramatic increases in referral traffic (from frictionless) and on-site conversion (from socially curated content)." Interesting. 7/10 Find out more: http://www.sociablelabs.com/frictionless/
Martin (Marty) Smith's comment,
February 27, 2012 10:15 PM
Very cool Robin, am going o check out and share with the boss. Marty
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Robin Good's insight:
Here is a great example of how the spontaneous content curation efforts by individual users of a marketplace can provide significant benefits both to the marketplace sellers as well to all buyers. On ThemeForest, which is one of the largest and best catalogues of web site themes and designs, you can find an endless number of curated collections of templates, image sets, presentation decks and others resources (like video footage or soundtracks) for publishing quality content on the web. In fact, there are so many of them that the main problem for whoever goes to shop there, is the time needed to search and find what may best fit his needs. But thanks to a community feature called "collections", any registered user can collect and organize individual themes found on ThemeForest into individual collections which can be shared with everyone publicly (or kept private). Here some great examples:
The ensuing benefit for the users of the marketplace is the ability to find more rapidly valuable items within the ocean of options available. As a consequence also whoever runs Themeforest benefits from more sales and less time spent by new buyers in finding what they are looking for. But there's more. Since ThemeForest is part of a larger network of design resources that includes video assets (VideoHive), graphic resources (Graphic River), design apps (CodeCanyon) and several others, the collections can and do often include assets coming from the other sites of the network facilitating serendpitous discovery for buyers of other useful products. Finally, individual merchants selling on the Envato network can curate their own collections showcasing their best work according to specific uses and applications. A great example of how curation can significantly help online sales in situations where there is a very large number of products or services on sale. Check it out now: http://themeforest.net/collections
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Robin Good's insight:
A dedicated bookmarklet is also available which makes it a breeze to also add products that do not sport yet the "+ Add to Collection" button. Collected items and collections can be easily shared on Facebook and Twitter or via email. Like on Pinterest, Amazon Collections allows you to comment any of the items you post, to follow other "collectors" (not individual boards), to like items and to repost any them into another collection. You can decide whether a collection is public or private and you can also easily rename or delete any collection created. My comments: Excellent and long due upgraded version of the Wish List (which remains available and also allows creation of product lists) No ability to embed collections elsewehere. No ability to re-arrange items in a collection. Fresh out of the gate, this feature may provide lots of economic benefits and insight to Amazon and a more effective way for users to find relevant and related products via their trusted curators and guides. Key differences with Wish Lists: Visual layout and social features are the key differentiators. The display of Collections is very much like a Pinterest like collection while a Wish List offers a vertical linear list mode or a text-only compact alterative. In addition, Amazon Collections allow for the collector to provide a comment / description to any product listed, to like and report other collectors' items, and to easily share these on FB and Twitter. Free to use. See what others are collecting here: http://www.amazon.com/gp/river Find out more: http://www.amazon.com/gp/ssx/learn_more_popup?selected_tab=learn-more-1&navigated_from=Recollect+Own+Dialog# A set of sample collections I have created: *I've added Amazon Collections to the section "Product Curation Tools" inside the Content Curation Tools Supermap.
Robin Good's comment,
August 8, 2013 7:30 AM
Scoop.it ha cambiato oggi il colore dei link. Penso dipenda da quello.
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Robin Good: eBay has gone the Pinterest way by redesigning its web interface and allowing you to curate your preferred product categories as well as more specific parameters like the price range you are interested in, whether you want new or used items or prefer auctions to "buy-now" offerings. "Everything now centers on a Pinterest-like feed of featured, personalized, and self-curated products." WebProNews reports: eBay says that the feed will show users “a collection of items selected for you, based on your shopping history or your own personal interests.” When a logged-in user first accesses the feed, they are given the opportunity to “follow” certain types of product lines as well as connect their feed to their Facebook interests. eBay officially announced: “Today we begin to introduce a series of significant new features and enhancements for our customers. We’re delivering a cleaner, contemporary look and feel; a more intuitive, convenient way to browse, decide and buy – both globally and locally; and a new personal way to curate your own shopping experience and discover items perfect for you...” To test the new eBay curated feed, interface redesign and new logo, head to eBay.com (US version) and you will be immediately offered to select five product categories you are interested in. The new eBay also allows users to integrate their Facebook account as well as their PayPal one to make it easier and faster to sell and buy on the popular online marketplace. Check it out now: http://www.ebay.com/feed
's comment October 13, 2012 7:39 AM
glad to see you back and scooping again.
Robin Good's comment,
October 13, 2012 7:41 AM
Thank you Pascal! I am still inside an hospital but I am slowly regaining control of my time. Hope to be fully back in a few weeks time.
sahyteam's comment,
July 1, 2013 8:09 AM
Ya Robin Good. You are right eBay is now growing like Pinterest. we at sahycart proving online eBay store i think you will like this http://www.sahycart.com/ebay-store-design.html Thanks for scoop such good information here.
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Robin Good: reKiosk is a "network of user-curated digital storefronts where anyone can sell music, books, and other digital files" both of his own production as well as works done by other independent or commercial authors. reKiosk attempts to re-capture the spirit of the small, dedicated shop, where inspired store owners collect, distribute and put on sale their best work and put on sale a collection of unique findings. Being able to curate a unique ebooks or music collection and being the proper host for it, here can make all the difference in the world. Check this: 1) the creator always gets 70% of the sale price. 2) The user who makes the sale collects the distribution commission – which is often as much as 25% of the sale price. Explore some existing kiosks: https://rekiosk.com/best_sellers How it works: https://rekiosk.com/how_it_works N.B.: (only US users for now can receive actual money)
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Robin Good: The shopping experience is about to change as advertising messages keep losing efficiency, at least when compared with trusted social recommendations. And some brands, having well understood this mechanism, are already banking on it. If you are curious to get a glimpse of what the online shopping experience is increasingly going to look like, look no further than the excellent examples portrayed in this article. From Cloverleafinnovation: "To filter the noise, shoppers increasingly turn for advice to a “trusted source,” which might be a retailer, a manufacturer brand, a mass media source (e.g. magazine, TV), or close, personal contacts. We just don’t have time to visit every store, research every product feature and benefit, and uncover the optimal “just right for me” product. Instead, shoppers are now looking for trusted curators who will present us with a small, personally tailored set of choices. Think of it like one of those major traveling exhibits of Titanic or Pompeii artifacts. The museum-goers trust the exhibit curator to choose the most exciting pieces to display, out of hundreds that might be warehoused; to organize them in logical fashion, ideally placing them in some kind of historical or environmental context; and finally to label or describe them so we can understand what we’re viewing and relate it to our own life. Here are three current examples of curation in action:..." Excellent. 9/10 Original article: http://www.cloverleafinnovation.com/blog/distributing-curating
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Robin Good: Wanelo is a product curation platform. Similar to GetVega, Curisma and Polyvore it specializes in facilitating the collection of commercial products images and information, to create wish-lists, shopping lists or grassroots buyer-guides. From the official site: "Wanelo is social store curated by the community. Users post, collect and organize products and follow people and stores they like. Wanelo comes from the words WAnt, NEed and LOve."
From the TechCrunch review: "Wanelo is a site that allows users to bookmark and share their favorite products via a grid layout and high-res imagery.
The startup allows you to follow your Facebook friends in addition to top site users — resulting in a more personalized product feed than that of just celebrity selections. To post an item to Wanelo enter a product URL, tag the item with categories, and add price and other details. Users can browse through Wanelo items by popularity, recency, or by people and stores that they follow." (Source: http://j.mp/NogblZ)
Find out more: http://www.wanelo.com/aboutus
Try it out now: http://www.wanelo.com Via Giuseppe Mauriello
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From the article: "What retailers need to understand is that there is no direct path to online consumer sales. Consumers desire to broadcast and share their lives, and their web behaviors therefore strike out on a non-linear path to purchase. The whole concept of social commerce is now realizing that every platform and network is a potential lead for an online sale. Social discovery platforms are developing cult followings because they allow users to establish their authority in a certain subject area and to showcase their ability to create inspirational collections of products, items and even destinations. Simple self-expression through the curation of products should be considered every retailer’s dream. As a retailer, all you have to do is supply images and ideas in a way that’s accessible to the online user/consumer and sparks their desire to do all this work for you. In one swift addition to a consumer “pin, post or add,” retailers can build brand awareness, increase online engagement and create direct links to product pages that lead to purchase conversions. ... The future of e-commerce, search, social marketing are now tied to consumers attempting to curate experiences that represent their personalities." Find also in this excellent article by Macala Wright thirteen product curation sites reviewed. Very good. 8/10 Full article: http://fashionablymarketing.me/2012/02/social-discovery-product-curation/
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eBay Collections is a new feature offering eBay registered users the opportunity to create collections of products that they sell or are interested into.
The feature which I had written about back in October 2013 is now fully available to all eBay users and it is extremely easy to use. Just go to a product page and click on the "Add to collections" link appearing under every product Buy Now / Add to Cart buttons.
You can also personalize your Collections profile page with your own picture and graphics.
In the information age curation is an essential part of the shopping process and it is only a matter of time before any online shop will allow to curate your favorite products, as well as providing the sellers with the opportunity to easily create and maintain highly valuable online catalogues of their best offers and key trending products.
Find out more: http://collections.ebay.com.au/
*Collections are accessible across all eBay sites
See also this video: http://youtu.be/35lAlo6XCmk
and this one: http://youtu.be/0S8lARnlNCI