Content Curation World

Robin Good: GetVega is a Pinterest-like visual clipping tool, which allows you to create lists and visual collections of commercial products while easily capturing selective info relative to each one (cost, size, weight, price, etc.). 

As I have been writing, one of the key next evolutionary areas for content curation tools, is the delivery format. It is on this front that there are lots of marvellous opportunities yet to be tapped. And GetVega is one of the first curation tools to do a great job on this front.  

In fact, one key feature inside GetVega is the ability to display curated collections in one of three different visual formats, depending on the type of list and use you want to make of it. One such display format is extremely effective and valuable as it makes it easy to "compare" products and info within one collection.

GetVega provides a Google Chrome extension that allows you to easily clip one or more images from any product page, as well as any specific product info text or video.

Check out for example this curated collection of iPad alternatives: http://www.getvega.com/list/4f030465e91683175200a750-do-i-really-need-an-ipad You can see at a glance the different tools and their key specs. 

Collections can be set to be either "public" or "private" and can be easily shared on 

Similar "product curation tools" include:
Polyvore, Wanelo, Bagcheck, Curisma, OpenSky, Lyst  

Recommended. 8/10

Try it out now: http://www.getvega.com/ 

Curated e-commerce is already here, and if you promote, market or sell directly products online, it may be useful for you to look into the opportunities that creating or hosting curated collections can offer.

"Leveraging the effects of curated commerce will require extra time, effort and imagination.

However, it can have an extremely powerful impact on both shoppers and your brand. When it comes to influencing consumers, the human touch is everything."

From the article intro: "As we kick off 2012, one of the most prominent online trends is an increasingly diverse array of content curation platforms.

While sites like Digg and reddit have been around for years, a new crop of sites like Polyvore, Svpply and, most notably, Pinterest are allowing people to organize their favorite discoveries from around the web into themed collections that friends and contacts can follow.

...

Shoppers are turning to these curated experiences to help filter the Internet’s overwhelming amount of content down to manageable collections of products centered around shared taste.

Unless you know specifically what you want to buy (in which case, search is the weapon of choice), browsing curated collections can be the most interesting way to discover new products and retailers.

As an example of the power of human curation, just compare the results of a Google search for gloves with the same search on Pinterest.

Now ask yourself which search makes you want to buy something?"

Here two good examples: http://pinterest.com/decology101/preppy-cool/ 

http://pinterest.com/search/?q=gloves 

Read the full article: http://mashable.com/2012/01/18/curated-commerce-marketing/ 

(Curated by Robin Good)