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Content curation could be an extremely risky practice if you don't put a lot of effort in, or it lacks editorial voice or a distinctive point of view. After all, Google already has a curated list of content.
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Scooped by Robin Good |
Scoop.it!
Robin Good's insight:
I really think that Eric Enge of SearchEngineWatch did not have to go out of his way to post such an excellent analysis of what traits curated content should have to be appreciated by Google.
But given the amount of content marketers adopting curation as the latest magic wand, his work provides a very useful warning for the many attempting to substitute curation for good quality content.
As in real-life, when it comes down to giving more exposure to different curators, both humans and Google will attempt to select those that:
1) put a lot of effort into their curation
2) have a strong editorial voice and
3) a distinctive point of view
and which heavily rely on:
4) recognized expert analysis7cmmentary and reviews
5) access to data otherwise not accessible
6) freshness
Rightful. Useful. 8/10
Full article: http://searchenginewatch.com/article/2290885/Content-Curation-SEO-A-Bad-Match
Robin - Another valuable and outstanding summary!