From the New York Times review by Carol Roth: "Dreve intends to help you cut through the clutter and the noise online by curating content that is relevant to you.
...
On the problem side, his premise that a majority of data and information cluttering the Internet is not relevant to anyone strikes me as legitimate.
Finding a mechanism that cuts through the clutter is a worthy goal — notwithstanding the possible push back from users who do not want to give up that control.
The solution proposed by Dreve.me, discussed in the video at a macro level, is to curate what people want to see and create connections by using your activities and preferences on one network or Web site to inform what you see on other networks."
Full review and video pitch: http://boss.blogs.nytimes.com/2012/05/22/dreve-me-wants-to-help-you-cut-through-the-clutter-and-noise-online/
Second review on NY Times: http://boss.blogs.nytimes.com/2012/05/29/taking-a-second-meeting-with-dreve-me/
Robin Good: Like many other social news discovery tools, Dreve.me allows you also to select and re-share on your preferred social network your favorite stories.
More info: http://dreve.me/
Très bon article du fondateur de Scoop It, qui explique pourquoi la curation sur Twitter (= "juste" partager des liens en moins de 140 caractères) ne suffit pas pour un content marketer, et pourquoi il faut créer son propre "hub de contenus". Une démonstration logique et imparable, à appliquer concrètement dès maintenant !
This article highlights the declining benefits of social media marketing efforts on Facebook and explains why quality and engagement are key to remaining visible online