Content Curation World
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Content Curation World
What a Content Curator Needs To Know: How, Tools, Issues and Strategy
Curated by Robin Good
Author: Robin Good   Google+
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Scooped by Robin Good
November 18, 2013 11:03 AM!

Curate Visual Stories and Multimedia Itineraries with Google Tour Builder

From the Haiti earthquake to Hurricane Sandy, check out how Team Rubicon uses Tour Builder to document the disaster relief missions that have taken them arou...

Robin Good's insight:

Google Tour Builder is a new web app which allows you to create visual stories that integrate maps, location pins, routes followed, texts, images and video clips into a shareable content bundle.

You simply log in with your Google account into GTB and you can start immediately building a tour by identifying specific spots on the world map and by providing additional information to build your story.

Completed tours (which are set to private by default) can be edited at any time and can be publicly shared and viewed by anyone with a web browser.

N.B.: Currently, Tour Builder requires the Google Earth plugin which is only available for Windows and Mac OS X 10.6+. While tours can't be viewed on mobile browsers, they can be accessed using the Google Earth App, which is available for Android, iPhone/iPad, and Linux.

My comment: An excellent new experimental tool from Google which can provide great benefit to those in need to showcase, present and divulge their projects, journeys, or tourism-related itineraries.  

Free to use.

Try it out now: 


Gallery of examples: 

Josette Williams's curator insight, November 22, 2013 11:39 PM

Bringing your stories to your tribe, your mission, your projects, your pursuits around the world through Google Tour Builder!

Intriguing Networks's curator insight, December 8, 2013 7:38 PM

Useful tools why reinvent the wheel, better to leverage?

Lila Hanft's curator insight, December 9, 2013 9:24 AM

A content creation tool with a lot of potential.

Scooped by Robin Good
March 18, 2013 7:56 AM!

How Curation Will Rapidly Transform the Tourism and Travel Markets

How Curation Will Rapidly Transform the Tourism and Travel Markets | Content Curation World |

Robin Good's insight:

"Historically, there have been only two ways of making money in travel - huge volumes of content (TripAdvisor, Google) or control of inventory (Expedia, Airbnb, Viator).

..., a ‘third way’ is emerging. “You’d see start-ups like Utrip, Citybot, Touristeye and us battling it out with stalwarts like Yahoo Travel and Lonely Planet to be the first to solve this pain,..."


...customer interviews revealed that creating an itinerary is a ‘meta’ level problem that most travellers struggle with.

By [curating by hand] and combining the data sources we were able to generate a new type of knowledge (ie: what’s the best trip to take when I’m travelling with kids to south of France?) that hadn’t been possible before.

This is a game-changer. It allows even start-ups to create proprietary knowledge that is not beholden to the industry giants."

Here's what Mygola’s co-founder Anshuman Bapna says: "The most intriguing battle to me is between curation and choice.

The trajectory for the past decade had been that more is better - more flight options, more hotels to choose from.

However, there’s a competing narrative building up now where editorial judgement reduces the choices to a much more manageable few - sort by ‘agony’ filter (Hipmunk), stay at these handchosen places (HotelTonight).

I find this very interesting as an entrepreneur because neither the existing industry leaders (Priceline) nor the pretenders to the throne (Google) excel at this kind of stuff.

This requires human judgement (not collaborative filtering, which is just a proxy for it) at scale."

Interesting. Right on the mark. 8/10

Full interview:

Check the Mygola service here:

(Image credit: Compass and shells - Shutterstock)

Giulio David's comment, March 25, 2013 10:56 AM Grazie a te, che mi hai fatto conoscere questo strumento, ho ottenuto buoni risultati. Mi sa che quando scendo a Roma vengo a trovarti per imparare ancora..
wanderingsalsero's curator insight, March 27, 2013 4:51 AM

I haven't read this article but I knew right away, when I saw the title, that it was a valuable subject.  I think that if more business people knew who much curation helps their 'don't have time' problem, they'd really be enthusiastic about it. 


There's a tendancy, I believe, among business owners to think that people who read their blog, or website (or any other content) expect it to be Pulitzer Prize quality.  I don't think that's true at all.  Nor do customers expect a LOT of content.  They just want to know what the business owner thinks and (in many cases) what they're 'up to'.


Curation makes it so easy for business owners to give them that info.

wanderingsalsero's curator insight, April 6, 2013 7:43 PM

Add curation in with mobile video and travel blogging and I think you've got a winning combination.