Content Curation World
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Content Curation World
What a Content Curator Needs To Know: How, Tools, Issues and Strategy
Curated by Robin Good
Author: Robin Good   Google+
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Scooped by Robin Good!

How Curation Will Rapidly Transform the Tourism and Travel Markets

How Curation Will Rapidly Transform the Tourism and Travel Markets | Content Curation World |

Robin Good's insight:

"Historically, there have been only two ways of making money in travel - huge volumes of content (TripAdvisor, Google) or control of inventory (Expedia, Airbnb, Viator).

..., a ‘third way’ is emerging. “You’d see start-ups like Utrip, Citybot, Touristeye and us battling it out with stalwarts like Yahoo Travel and Lonely Planet to be the first to solve this pain,..."


...customer interviews revealed that creating an itinerary is a ‘meta’ level problem that most travellers struggle with.

By [curating by hand] and combining the data sources we were able to generate a new type of knowledge (ie: what’s the best trip to take when I’m travelling with kids to south of France?) that hadn’t been possible before.

This is a game-changer. It allows even start-ups to create proprietary knowledge that is not beholden to the industry giants."

Here's what Mygola’s co-founder Anshuman Bapna says: "The most intriguing battle to me is between curation and choice.

The trajectory for the past decade had been that more is better - more flight options, more hotels to choose from.

However, there’s a competing narrative building up now where editorial judgement reduces the choices to a much more manageable few - sort by ‘agony’ filter (Hipmunk), stay at these handchosen places (HotelTonight).

I find this very interesting as an entrepreneur because neither the existing industry leaders (Priceline) nor the pretenders to the throne (Google) excel at this kind of stuff.

This requires human judgement (not collaborative filtering, which is just a proxy for it) at scale."

Interesting. Right on the mark. 8/10

Full interview:

Check the Mygola service here:

(Image credit: Compass and shells - Shutterstock)

Giulio David's comment, March 25, 2013 10:56 AM Grazie a te, che mi hai fatto conoscere questo strumento, ho ottenuto buoni risultati. Mi sa che quando scendo a Roma vengo a trovarti per imparare ancora..
wanderingsalsero's curator insight, March 27, 2013 4:51 AM

I haven't read this article but I knew right away, when I saw the title, that it was a valuable subject.  I think that if more business people knew who much curation helps their 'don't have time' problem, they'd really be enthusiastic about it. 


There's a tendancy, I believe, among business owners to think that people who read their blog, or website (or any other content) expect it to be Pulitzer Prize quality.  I don't think that's true at all.  Nor do customers expect a LOT of content.  They just want to know what the business owner thinks and (in many cases) what they're 'up to'.


Curation makes it so easy for business owners to give them that info.

wanderingsalsero's curator insight, April 6, 2013 7:43 PM

Add curation in with mobile video and travel blogging and I think you've got a winning combination.

Scooped by Robin Good!

Collect Travel Ideas and Cool Destinations with Trippy

Collect Travel Ideas and Cool Destinations with Trippy | Content Curation World |

Robin Good: Trippy is Pinterest-like social platform dedicated to the collection and sharing of travel and destination ideas.

Just like Pinterest, Trippy offers the opportunity to create thematic boards by either capturing unique content and images from the web

as well as by repinning other people's cool ideas.

From the About page: "So we're back, to change the way people travel once again. There are hundreds of travel sites made for you to plan your trip. Doesn't make much sense though, considering you're probably not an expert on places you're visiting, especially if you've never been before. Plus, travel sites are typically an unfortunate mix of questionable content from crowd-sourcing, "local experts" (aka, strangers), and people paid to write fake reviews. Trippy is the first site designed to offer a "friend-sourced" solution to the long-standing problem of untrustworthy and irrelevant travel content."

From the official site: "Trippy's trip planning tool allows you to create a trip itinerary based on the places you're considering, which can be shared with your friends to collaborate on ideas and recommendations.

Trips also work with our full-featured iPhone app so that you can view your travel plans and create trip albums on the go."

Some board examples:


iPhone app:

Find out more:

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Collect, Organize and Share Your Favorite Places and Locations with MapQuest Discover

Robin Good: MapQuest Discover is a new service that allows you to collect, organize and share your favorite collections of places, locations and itineraries you are interested into.

In other words a Pinterest-like solution dedicated to your travelling and vacation needs.

From the official MapQuest blog: "MapQuest Discover’s homepage is an infinitely scrolling newsfeed of popular Places, Collections and Travel Guides. From here, users can quickly Like a Place, mark that they have Been to a Place, or Add a Place to one of their own Collections."

"Users of Discover can create and share collections of favorite places (“My favorite pubs” or “The Best Golf Courses in North America”) or make bucket lists (“100 Places to see before I kick the bucket”).

In addition to these user-generated collections, Discover contains travel guides written by travel experts."

Original video trailer:

How it works:


Find out more:

MapQuest Discover:

Teresa Levy's curator insight, December 16, 2012 7:54 PM

another tool to search relevant knowledge

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A Curated Travelers Guide: Collect Your Favorite Places and Travel Destinations with Travelavenue

A Curated Travelers Guide: Collect Your Favorite Places and Travel Destinations with Travelavenue | Content Curation World |

Robin Good: TravelAvenue is a new, Pinterest-like, visual pinning space that allows anyone to easily clip and collect favorite places, travel destinations and itineraries.

real travel guide made of travelers best findings.

The service resembles in many ways Pinterest as it allows its users to clip, pin, re-pin and collect items onto visual boards in a very Pinterest-like fashion.

For TravelAvenue the official goal is one of making trip planning experience more simple and fun through technology and collaboration.

"Also, online trip planning today is mainly a solitary research process whereas in “real life” the advice people trust the most are their family and friend’s. That’s why we want to make it more collaborative and social. In the age of social, “social planning” makes sense!"

Three the key approaches to help users successfully collect and find the travel info they are interested into: "1) The trip collections: it’s a personal space on Travelavenue where you will store all your findings from TravelAvenue and around the web while preparing your trip.

2) The Travelavenue pin-it button: it enables you to bookmark the Internet pages you want to remember and also to link it to the relevant location to Travelavenue’s broad catalog of addresses. For instance you can link a page about the Eiffel Tower to Travelavenue’s Eiffel Tower page. 

3) The collaborative travel guide: we use the curation work done by the community through the creation of trip collections to build a “best of the web” travel guide updated permanently by users adding and picking places."


Travelavenue is available in 17 languages

More info: 

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