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What a Content Curator Needs To Know: How, Tools, Issues and Strategy
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You Can Be a Trusted Guide To The Most Relevant Information Online: Not Google

You Can Be a Trusted Guide To The Most Relevant Information Online: Not Google | Content Curation World | Scoop.it



Robin Good's insight:



Matt Rosoff writes on Business Insider UK:

"A lot of people think Google Search is like a map: An objective guide to the best and most important material on the internet. It's not.


Google Search is the most important product of a very wealthy and successful for-profit company. And Google will use this product to further its own commercial ends." (Not to help people find the most relevant info to their own learning needs.)


This is an excellent article that should be read a couple of times slowly to remind oneself of Google key aspirations and limits.


In it, the author illustrates with relevant references how Google uses whatever means it has to further the interest and revenues generated by its search engine ad business (AdWords / AdSense).

 

It also highlights, that like any other dominant, monopoly-like company it risks of being challenged in courts around the world, and this is "what Google desperately wants to avoid. If a government body issues a formal legal ruling that Google Search is an anticompetitive monopoly that needs to be regulated, it opens the floodgates".

Meanwhile Google Search is and will be increasingly challenged by smaller but more relevant, specialist search engines, like Amazon or Yelp.


But Google, hungry by its profit-driven goals, keeps also increasing the amount of information it provides itself inside search results, versus original content and resources that are out there on the web.


In four years time Google has doubled the amount screen real estate that it uses to promote its services or ads.


All of this to say, that Google is a for-profit company and not a humanitarian endeavour built and maintained to provide a true guide to the best information available online. 




For whoever has the interest, passion and skills to search, filter and organise information this is important news. 

There's an opportunity to provide higher quality, better vetted information results than Google presently does. At least in some areas. 

If Google is too busy about serving ads and pushing its own services, there will have to be someone else who can provide to Google, or other search engines, trusted quality search results on specific subject matters. 


As for Google there is one area where it cannot really compete with talented humans: trust. 


True information curators, of the expert kind, may indeed become in great demand in the near future. And personal trust will determine which one you and I will rely on. Whether Google will exist or not.



Right to the point. Informative. 9/10


Full article: http://uk.businessinsider.com/google-is-not-a-charity-2015-3 

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rwestby's curator insight, March 29, 2015 8:07 PM

 A bit of a lengthy read but certainly worth a look and the thoughts it provokes.

WSI Digital Wave's curator insight, April 2, 2015 7:22 AM

https://plus.google.com/+PaulMathewsWSI/posts

Nedko Aldev's curator insight, April 5, 2015 12:21 PM

 

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The Curated Web

The Curated Web | Content Curation World | Scoop.it

Brittany Morin wrote this piece for the Huffington Post

 

I thought this was good article, great observations and a real grasp on curation and how to do it effectively. I'm going to refrain from reposting all the gems in this post  and instead give a commentary on something she said which I thought was a bit shortsighted.  

 

Here's what caught my attention:

 

"I believe that the people best poised to be curators of the Internet are those from the Facebook Generation -- the first generation of native web citizens, mainly people in their 20s or early 30s who have grown up with the web and can navigate, scour, synthesize and then publish the best of what's out there on a daily basis because they practically live online. It is our generation that will also be able to more easily understand where new opportunities lie because they can quickly pinpoint where the gaps are in content, services, and products."

 

My response:

 

She is right that people in their 20's or 30's are indeed well equipped to curate the web especially for their own age group as well as others for all the reasons she states.

 

Having said that, there are people of all ages who have been on the web for years, myself included, who have built relationships and have the ability to spot trends, gaps and potential opportunities. I seriously doubt that people in that age group know what people in their 40's, 50's & 60's might need in a trusted source or have access or the ability to ferret out every potential opportunity on the web. I would be careful about making global statements like that.

 

**What if people of all ages contributed to a topic together, can you imagine the collective intelligence that could come from that?

 

What will set a good curator apart from a person who just aggregates links is the context they can add.  Their perspective will have been gained through the humility and wisdom of life experience and can add great richness to the original content.  To be sure, I have met many wonderful GenYers who have these traits in abundance, but this is one area where a few extra years and a few extra miles can help.

 

Content is the new currency of the web, it is meant to be a door opener, to invite others into the conversation, building thought leadership and authority. The more people that contribute by giving comments or adding another level of context, not only does it add to our knowledge but it can build community.

 

I think there is an enormous opportunity for anyone who has the passion, knowledge expertise and committment to select the very best content, fact check for accuracy and is willing to put in the time to learn how to curate succesfully.

 

Commentary by Jan Gordon covering "Content Curation, Social Media & Beyond"

 

Read full article here: [http://huff.to/v7bGHt]


Via janlgordon
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Ove Christensen's comment, November 17, 2011 4:03 AM
Quality curation is not based on age gruoups but on engagement, openness, knowledge, context and a lot of other stuff - but claiming that a curators age is something of particular interest is rubbish to me.
janlgordon's comment, November 17, 2011 11:53 AM
Hi Ove, As you know I agree with you - curation is moving towards "collective intelligence" it's a wonderful time to expand our knowledge, build community and who knows what lies beyond the horizon.
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How to Use “Curation” to Boost Content “Creation”

How to Use “Curation” to Boost Content “Creation” | Content Curation World | Scoop.it

This piece was written by Heba Hosny, a guest blogger for Lauralee Walker

 

This article is full of wonderful tips for taking your curation to the next level and embellish your original content.

 

"Content curation rewards are not limited to branding and SEO; it can also enhance the visibility and the quality of your own content."

 

There are many things that caught my attention, here are just a few gems:

 

Curated Content Can Inspire Topics For Created Content

 

If you don't master this one, all the other tips won't make any sense

 

****Understand which topics are irresistible to your target audience

 

My Commentary:

 

I love this one!

 

Here's the tip

 

****Instead of taking the easy route of sharing the topic with your audience, write a blog post to "build on" it.

 

You can build on a topic in different ways:

 

**Beg to differ politely

 

**Provide additional tips and insights

 

**Ask clarifying question(s)

 

My Commentary:

 

This is a great way to add "context" it can start conversations, which invites others to add their comments, bring new observations and more information about a particular topic.

 

**A perfect segue to building relationships, community, doing business and increasing knowledge.

 

Curated by Jan Gordon covering "Content Curation, Social Media & Beyond"

 

Read full article here: [http://bit.ly/sJs2I8]


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janlgordon's comment, November 22, 2011 3:21 PM
Hi Beth,
I agree with you, I love the feeling of community and the collective wisdom, and you know "curation resonates with me":-)
janlgordon's comment, November 22, 2011 3:22 PM
Thanks so much for rescooping and sharing on twitter:-)
Pittsburgh Tote Bag Project's comment, November 25, 2011 9:17 PM
This has me thinking critically about how we are integrating social media. Inviting interaction has been a huge challenge. We are stimulating new conversations in real world time, but that's not reflected in comments and so forth. I like using Scoop.It widgets to get the newest scoop onto the bog in a timely manner and take some time to reflect on post content.