Content Curation World
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Content Curation World
What a Content Curator Needs To Know: How, Tools, Issues and Strategy
Curated by Robin Good
Author: Robin Good   Google+
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The Key Added Value a Content Curator Can Provide: His Time

The Key Added Value a Content Curator Can Provide: His Time | Content Curation World |

"I still have to do all the searching for new and good content sources and filtering the content I get. Separating the crap from the awesome. All by myself. This is hard work and very time consuming"

Robin Good's insight:

If you are into content curation for the long run, do not make this mistake.

Nuno Figueroa, who shared, in an interesting and informative article on Business2Community, his deep frustration with content curation tools and with the incredible amount of work one has to do to find, vet, add value and share truly valuable content online, wrote

"I still have to do all the searching for new and good content sources and filtering the content I get. Separating the crap from the awesome. All by myself. This is hard work and very time consuming".

But wait a minute! What you describe here is the key, absolute value a curator can provide: his time.

The more we try to bypass this in favour of tools that can automate this time-consuming and difficult work the more we give up the opportunity to truly add unique value to your curated content.

Not to say that a good curator should not have a great toolset to help him out.

But remember: There will never be any tool that can do better search than you (unless you know nothing about what you are curating). No tool that can tell whether an article is a retake of another one or a true original, or that can evaluate the insight and ideas a new perspective from a new author unknown author can bring.

This in my opinion is what a content curator does.

Would a painter or a sculptor want to automate or speed up parts of his artistic creation process?

Unless the artist goal was focused exclusively on quantity and he had no enjoyment in the creation process there would be no need or desire to speed up or automate the creation process as this is what the artist, by definition, has chosen to do.

Similarly the content curator is socially useful and provides value to other people by utilising his many skills and experiences to gather, find, collect, organise, add value and present information artifacts covering a specific topic, interest, issue or event. His realisation is in doing such things not in bypassing or speeding up these steps.

This is one of the consequences of selling content curation as a content marketing "device" that can save time and make you look good.

If you are after *volume* and *eyeballs* you will publish funny cats.

But volume and traffic will not command much more than increasingly slimming advertising budgets. And for how long more?

What we should be all after his instead learning and refining those curatorial skills that can help us provide the only thing our readers care about: having truly trusted guides that provide high-value information services for the specific interests they have.

Yes, a content curator will also use, test and experiment with many different tools to aid its ability to search, find, collect and organise information, but definitely not in order to save time but in order to enhance and expand his abilities to provide greater value through those activities.

What do you think?

Dorlee Michaeli's curator insight, November 24, 2015 9:07 PM

Robin Good wisely notes that the added value a curator brings to the table is his/her time, the judgment of whether the particular article(s) are of value and what items to highlight.

Jeff Domansky's comment, August 3, 2016 2:30 AM
Robin, my view is that better tools help us be better curators. Finding higher quality content faster allows more quality time for curators to add more valuable insight. I welcome better time-saving tools. Cheers!
Robin Good's comment, August 3, 2016 5:00 AM
Jeff: Like if we got a better Photoshop we could do better images. The talent is not in the tools, but in our heads. Tools can help, but they can't make you do better work than what you are capable of. Practice is what does it. My two cents.
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Content Curation for NGOs: Where's The Value?

Robin Good's insight:

If you are a NGO or a non-profit organization, your reference point for anything that relates to effective communication online should be Beth Kanter

In the presentation / discussion she facilitated yesterday in San Francisco she illustrated the why, how and the key benefits that content curation can bring to any organization.

She writes: "Content curation can empower us to learn more and use that knowledge to get deeper impact for our nonprofit’s programs.   

We can no longer afford to get distracted by the volume of information flying past us.

In this article she published before the event, you can find some valuable indications of how true "value" can be added to your content by adopting a "curating" perspective and what are the type of questions you should be considering to evaluate in a critical fashion the content you produce or curate. 

Full article: 


Check also these related resources and links:

Beth Kanter on Twitter: 

Robin Good's comment, December 18, 2013 2:45 PM
Beth, that's wonderful and very useful. Thank you so much for including me in your slideshow, article and presentation, I am very honored by it. Thanks also for sharing this valuable piece of reference and for having shared the collaborative approach you have chosen during the workshop to motivate people to think more and deeper about their own curation. Thank you.
Lori Wilk's curator insight, December 20, 2013 11:15 PM

This is an excellent visual explanation of content curation, the goals, and the content curation process.

Alix Lalire's curator insight, May 5, 2014 6:19 AM

very nice

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The Key Value of Content Curation: Enhancing Who We Are

Robin Good's insight:

"When we curate content online, it enhances who we are, both in the sense of... - we learn things, and we help to define ourselves by understanding our own interests - and in a more external way, by allowing other people to better understand who we are.

It becomes part of our ethos, part of our personal brand."

Dr. Gideon Burton of Brigham Young University offers an interesting insight into why curation is such a valuable activity for humankind by pointing out that our efforts to gather, collect and order the information chaos surrounding us, is a critical activity to understand ourselves, to learn more about anything, to make sense of the world we live in.

Even at the lowest, most amateurish level of social sharing or bookmarking, our best efforts to collect and order information, even when they are imperfect, incomplete or even inaccurate, do have great value.

The value is in the opportunity we create for others to discover, to get a better hint or a better understanding, of what we have collected and sorted. And even when collecting is a personal act of self-expression or a reflection of a pet interest, still, there is value, as "people are a very important way by which we can order our understanding of the world".

Content curation enhances who we are because it helps us Understand and Navigate the world we live in through someone else eyes and experience.

Inspiring. Truthful. Great perspective from which to look and appreciate the full value of curation.

Highly recommended. 10/10


Original full video lecture by Dr. Gideon Burton:

Dr. Gideon Burton:

The Forest of Rethoric an example of valuable content curation created by Dr. Gideon Burton

Judi Singleton's curator insight, October 21, 2016 3:18 AM
I do content curation for what I learn reading the articles and doing the research. 
Taskiy's comment, February 23, 2019 1:49 AM
cheersitskatie's curator insight, June 22, 2020 8:10 PM
I think curating content to reflect our own personalities and interests is key in creating a loyal audience with whom we can feel more connected.
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Understanding the Value of Curation for Education: Nancy White

Understanding the Value of Curation for Education: Nancy White | Content Curation World |

Robin Good: What does curation mean from an educational viewpoint? And what is the key difference between "collecting" and "curating".

Nancy White (@NancyW), a 21st Century Learning & Innovation Specialist and the author of Innovations in Education blog, has written an excellent article, dissecting the key characterizing traits of curation, as a valuable resource to create and share knowledge. 

She truly distills some key traits of curation in a way that is clear and comprehensible to anyone.

She writes: "The first thing I realized is that in order to have value-added benefits to curating information, the collector needs to move beyond just classifying the objects under a certain theme to deeper thinking through a) synthesis and b) evaluation of the collected items.

How are they connected?"

Excellent definition. 

And then she also frames perfectly the relevance of "context" for any meaningful curation project by writing: "I believe when we curate, organization moves beyond thematic to contextual – as we start to build knowledge and understanding with each new resource that we curate.

Themes have a common unifying element – but don’t necessarily explain the “why.”

Theme supports a central idea – Context allows the learner to determine why that idea (or in this case, resource) is important.

So, as collecting progresses into curating, context becomes essential to determine what to keep, and what to discard."

But there's a lot more insight distilled in this article as Nancy captures with elegance the difference between collecting for a personal interest and curating for a specific audience. 

She finally steals my full endorsement for this article by discretely inquirying how great a value it would be to allow students to "curate" the domains of interest they need to master.

Excellent. Highly recommended. 9/10

Full article: 

Beth Kanter's comment, July 8, 2012 1:22 PM
I especially like how she used the Bloom's Taxonomy and related that to curation.
Stalder Angèle's comment, August 1, 2012 3:56 AM
Thank you for this scoop!
Shaz J's comment, August 5, 2012 10:39 AM
Thanks for this!