I have rehearsed this scenario before, but try to imagine we live in a world where printed media had not been invented, and our only source of information and entertainment was the Internet.
|Scooped by Robin Good|
"Give me the cheeses that matter, offer me a wine list that's manageable. And put all the information that's raining down on us from cyberspace in a convenient, easy-to-handle form."
That's the essence and the relevance of content curation in today's world.
To put it down in such simple and clear words is Simon Kelner on the Independent, who provides some great real-world example and reminds us later of the total non-personality of search engine results,
He shares this wonderful short story: "Opposite my office is one of Britain's most celebrated cheese shops. Once through its doors, you are greeted by the cheeses of the world.
The varieties of sheep's cheese are in double figures, and there's Cheddars of all sizes and provenance.
It is completely over-facing, to the extent that a colleague of mine has been to the shop three or four times and has walked out without buying anything, so baffled was he by the complexity and range of the offering."
He concludes his article by writing: "I'd like the sense that someone of taste and discretion and experience has already whittled down the choices.
(That's the problem with search engines, by the way - no taste!)
The world needs editing..."
To the point. Great examples. Easy to understand. 7/10
(Image credit: Cheeses from Shutterstock)