Content Curation World
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Content Curation World
What a Content Curator Needs To Know: How, Tools, Issues and Strategy
Curated by Robin Good
Author: Robin Good   Google+
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Why Content Curation Is a Waste of Time

Why Content Curation Is a Waste of Time | Content Curation World |

What is content curation? We take a look at some of the pitfalls of content curation and how your brand can avoid making serious mistakes in its content marketing strategy.

Robin Good's insight:

I share a lot of feelings and views with Lauren Fairbanks though I do not see things exactly the same way she does. But then again she is a content marketing specialist and I am an explorer of how curation can help us beyond business goals.

I can't but agree and applaude her when she writes: "...big issue that mass curation creates is a problem that Doug Kessler of UK content marketing firm, Velocity Partners, calls “the deluge of content marketing“.

This means that companies and individuals who create half-assed content (think: rehashing old news or someone else’s original idea just to have something to post) create a mass of garbage online that’s more difficult for potential customers and clients to sift through to find information that’s actually going to be useful for them."

Likewise when she advises to pay more attention to what is being curated: "... there aren’t any software solutions that I’ve seen that actually do a smart job of curating content.

Yeah, you can pull in a bunch of content that revolves around a certain keyword ... but curating content in a smart way that will actually help drive your business goals takes putting in actual time and effort to find really great, really useful content..."

And when she begs brands and self-proclaimed curators to stop to simply copy and paste pieces of content from other magazine articles while not adding anything of their own: "Copying and pasting from multiple articles isn’t going to help you create useful content that’s going to help build your brand or sell your services.

Neither is trying to automate the content curation process so that you take all of the work out.

You get what you put in, and if you’re not willing to invest time and money into curating the right way, you shouldn’t expect to see a positive ROI from it."

Problem is, as I see it, that they might get back for a while a lot more than what they invested for, simply because there are still to many people unable to appreciate or distinguish rehashing, copying and pasting and simple republishing from true curation. But we will get there, as the taste of true lemons, isn't the one of limes.

Rightful. Provocative. 8/10

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(Image credit: dog covering both ears - Shutterstock)

GIBS Information Centre / GIBSIC's curator insight, June 17, 2013 5:52 AM

GIBS IC - serving current awareness

XYEYE's comment, June 17, 2013 10:32 AM
My favorite in the promotional materials that are being touted as as content but really is just multiple page pdf's of utter bull sales marketing of them selling something! Talk about useless garbage clogging the airways!
XYEYE's comment, June 17, 2013 11:34 AM
you know exactly what I am saying Elisa!
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What Is Content Curation: My Collection of the Best Definitions

What Is Content Curation: My Collection of the Best Definitions | Content Curation World |

Robin Good: Since I get asked over and over to define "content curation" in a few words, I have invested some time in gathering and culling what I deem to be the most appropriate and useful definitions of "content curation" available online.

Here is a pretty comprehensive picture of what "content curation" is from my personal viewpoint.

Grid view:

List view:

P.S.: If you are aware of good ones that should fit this collection, please let me know in the comments.

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Re-writing News Stories Is Not Content Curation

Re-writing News Stories Is Not Content Curation | Content Curation World |

Robin Good: Good article by Rex Hammock on highlighting the confusion arising from using the term curation when it is not really appropriate. 

He writes: "Somewhere along the way, the inherently-confusing metaphor of curation being applied to content on the web went from something like, finding relevant content and pointing readers to it to something like, find content on other sites and simply re-write what they say and place it on our site and that’s okay, as long as somewhere you credit the source.

He has several more interesting points. here a few key excerpts from it: "While I believe “curation media” can be a helpful service to readers, the act of writing a story that rehashes another story — without adding some insight or background — is a disservice to all involved.


"...I’m not suggesting that the act of sharing articles you run across is anything but good. I’m not even suggesting that websites like Huffington Post or Business Insider are nothing more than re-writing services. (I’m not “suggesting” it, as it’s well known.)

This is the bottom line: To be of any value (or to prevent you from appearing foolish), your curation needs to be more than merely re-writing something that has already been re-written one or two times.

If you feel the need to do that, just link."

Rightful. 7/10

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Need To Explain To Others What Content Curation Is? Use This Visual Collection

Need To Explain To Others What Content Curation Is? Use This Visual Collection | Content Curation World |
What is content curation about? Diagram, charts and infographics to make sense of the curation conundrum
Robin Good's insight:

If you are looking for visual content, diagrams and infographics that can help you introduce the concept of "content curation" to your top management, customers or students here is a free resource that you can use right away.

Over the last two years I have been collecting all of the relevant visual materials that I deemed useful to serve this very purpose: introducing the ideas and concepts behind content curation to those who know nothing about it.

It's now time to share it.

You can find this visual collection here:

Ali Anani's curator insight, March 4, 2014 12:39 AM

Curate using this visual map

Monica S Mcfeeters's curator insight, March 30, 2014 9:18 AM

This will be helpful to share to those wondering about content curation.

Jeff Domansky's curator insight, September 1, 2014 11:53 PM

Valuable collection of the art of curation from Robin Good.

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What Content Curation Is and How To Do It Right: Margot Bloomenstein [Video]

Robin Good: Good video with Margot Bloomenstein, brand and content strategist, being interviewed and explaining, in very simple terms what "is" and what "it is not".

This is a good introduction to what content curation is, and how it is done as it would be explained to someone who knows nothing or very little about it.

Good material to show to top management, executives and to those who may be a bit skeptical about the benefits of doing it as well as for those who are just starting to explore this activity.

"It’s not about hoarding content indiscriminately, says Bloomstein. You have to have goals in mind from the outset.

Not every bit of content you come across will be relevant to your audience, either.

The content curation process is intended to determine what is and isn’t important, in addition to what your readers want to see. Then, it’s your job to get that content in front of them."

To the point. Recommended. 8/10

Video 1':19":

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