Your new post is loading...
|
Scooped by Robin Good |
Scoop.it!
Robin Good's insight:
Carrie Whitehead, Product Manager at Zappos Labs writes about curation in the online retail shopping space, while providig some very useful examples of companies already using it effectively.
She writes: "The largest online retailer, Amazon.com has a vision to be the ‘Earth’s Biggest Selection.’ But is this vast selection too overwhelming for shoppers? A search for ‘black dress’ in Clothing & Accessories on Amazon.com brings back 65,529 results! For consumers, this large number of choices can lead to confusion, exhaustion and dissatisfied purchases, or worse, no purchase at all."
...Zappos recently launched Glance, a shopping experience allowing users to discover the most exciting products from Zappos through curated collections...
...Niche retailers such as Warby Parker (retro-inspired eyewear) and Frank & Oak (quality menswear) are providing a boutique experience with a price tag that’s accessible.
...Social shopping site OpenSky taps celebrities and influencers to select the products they love. Fancy, a social photo site similar to Pinterest, puts curation in the hands of the community."
Informative. Resourceful. 7/10
Full article: http://www.psfk.com/2013/04/online-retail-curation.html
"If you think about it, fashion may actually be THE industry that started the curation trend – we just didn’t know it at the time. How could we? “Curation” is a relatively new term, but it’s finding its way into other realms; you hear about content curation, music curation – all meaning that in some way, these industries are personalizing their offer according to your individual wants, needs and likes."
Absolutely a huge trend. Recent NRF show in NYC, curated commerce was very popular topic. Not only are brands and websites positioning themselves, newcomer companies are starting to prepare platforms to facilitate the creation of curated commerce. For example, Dell unveiled a special curated commerce project that will provide the platform for others to enable curated commerce on their website.
Fashion SKU curation is the solution to reduce consumer anxiety: A search for ‘black dress’ in Clothing & Accessories on Amazon.com brings back 65,529 results! For consumers, this large number of choices can lead to confusion, exhaustion and dissatisfied purchases, or worse, no purchase at all."