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Robin Good's insight:
I always say: "Traffic is worth zero". In fact, unless I am skilled enough to convert the one million page views that Scoop.it reports on my profile into loyal readers and paying customers this figure by itself could be worth nothing.
What it does say though, to the many of you wondering whether you can reach people interested in your specific topic by curating other people's content is that, Yes, it is very possible to reach a very targeted audience in this way. By using a publishing platform like Scoop.it and having a regular, systematic posting schedule does bring extra visibility, credit and reputation. And the more focus you have, the better.
Robert Scoble was right when he suggested, way before than anyone was even thinking about curation, to send visitors off to other sites by curating the best that is out there.
But don't look at me as the example to follow. For one thing, I do not think it is a great idea to cover these many different topics like I do. I have now over ten curated channels I maintain on Scoop.it and I really don't think this is a great idea (nonetheless I am very interested in all of them).
In the beginning you always feel constrained, and needing a ton of channels, but then, as you go along, you learn that to maintain even two of them, at a very high level of quality, requires a lot of manual effort and time.
I am very thankful to Scoop.it as I would have not been able to get all of this extra exposure and credit for my work, if I had been doing this curation work exclusively on my own site.
Being showcased inside a social platform, where other people are continuosly looking for new, valuable content, has its own advantages.
As a matter of fact, I will not get tired of saying that Scoop.it HAS its key greatest opportunity for improvement, not so much in adding new features or refining its mobile versions but in really starting to effectively curate and showcase its own treasure trove of stuff and by doing that, modelling for its own larger group of users how to elevate their curation work.
By doing this Scoop.it would not only become a true content destination of its own sake but it could also become a model for quality curated content for its own users, by cultivating and exposing outstanding quality over quantity.
*If you are a subject matter expert and are interested in contributing to the curation of one of my Scoop.it channels, step up and let me hear from you (Robin.Good@masternewmedia.org)
Robin Good: Back in 2010, Mahendra Palsule, wrote an interesting article on the "role of curation in the attention economy".
In it he wrote: "When you share something on any network, you are telling your social circle – “Look at this, this is something I think you will find interesting.”
In essence, you are asking for attention from your followers. Your followers distribute whatever attention currency they have budgeted for you among the things you share.
The attention each item receives depends on the total number of items you share. If you overdo it, you are reducing the value of each shared item...
What the formula doesn’t take into account is that by blindly and indiscriminately increasing one’s ‘give and take’ in social media, one is decreasing the relevance of one’s shares to one’s followers.
By ‘giving back’ to certain people, you’re at the same time ‘taking away’ from your other followers.
When the relevancy of your shares decrease, your reputation and trust declines."
Unless you are a ruthless relevance evaluator of whatever passes in front of your eyes, with an investigator attitude in researching and looking beyond the surface of each news story, the idea of gaining reputation, authority and visibility through curation may be only a trendy illusion.
"Social media tools might indicate you have a large number of followers, your ‘influence’ is ranked highly in terms of numbers, and you become popular as a friendly person. But your followers may not be clicking on the links you tweet or buying the products or services you recommend."
So, rule number one is to have focus and to share only what is truly and verified to be relevant for your audience.
"Curation is such a buzzword these days, that some have gone so far as to dub every act of social media sharing as ‘curation’ – from Foursquare check-ins to Blippy purchases, to Yelp reviews. I consider some of these examples as annotations or adding meta data to a crowdsourced database.
Considering each act of social media sharing as an act of curation is like considering all sex to be an act of love.
The one way I’ve seen true reputation and influence increase on the social web is when one’s shares are relevant to followers.
This necessitates a brutal and ruthless evaluation.
Is this content relevant to my followers? Irrespective of which influencer wrote it, irrespective of which ‘guru’ endorsed it, the relevance question is of prime consideration in deciding whether I endorse, share and propagate it to my followers."
(Image credit: www.spreadshirt.it)