Content Curation World

Pawan Deshpande of Curata offers a very good guide for content marketers fascinated by content curation opportunities but doubtful about the risks deriving from duplicating existing content or copying excerpts or titles from published articles.

The article provides good advice relative to SEO, general approach and strategy, managing Google search and G+ and titling by outlining the major DOs and DON'Ts of content curation for marketing.

Key recommendations to avoid problems include:

• No reposting of full text articles
• Curate from a varied pool of sources
• Don't re-use full size images
• Using no-follow tags
• Using sub-domains

 In the author own words: "Annotate curated content with your own insights, change titles, link to credible articles, publish from a variety of sources and ALWAYS give more than you take when it comes to third-party content."

Good advice for content marketers.  7/10

Full article: https://www.linkedin.com/today/post/article/20140702165024-1132213-panda-4-0-has-arrived-but-you-can-still-curate-content-here-s-how 

I really think that Eric Enge of SearchEngineWatch did not have to go out of his way to post such an excellent analysis of what traits curated content should have to be appreciated by Google.

But given the amount of content marketers adopting curation as the latest magic wand, his work provides a very useful warning for the many attempting to substitute curation for good quality content.

As in real-life, when it comes down to giving more exposure to different curators, both humans and Google will attempt to select those that:

1) put a lot of effort into their curation

2) have a strong editorial voice and

3) a distinctive point of view

and which heavily rely on:

4) recognized expert analysis7cmmentary and reviews

5) access to data otherwise not accessible

6) freshness

Rightful. Useful. 8/10

Full article: http://searchenginewatch.com/article/2290885/Content-Curation-SEO-A-Bad-Match 

Gianluca Fiorelli does a good job, after his webinar last week, of reporting what are the key steps, resources and strategies to use to leverage the content curation approach for gaining visibility, followers and extra traffic across social media channels.

In this intro guide he addresses some of the basic questions received by webinar participants last week.

Some good resources for news discovery, but - in my opinion - too little in the way of good examples and what they are characterized by.

Useful as an intro guide for social media content marketers. 7/10

Full guide: http://www.seomoz.org/blog/social-media-curation-guide

You may also want to check The Content Curation Guide for SEO also published by Gianluca Fiorelli last year.