Content Curation World
864.3K views | +71 today
Follow
Content Curation World
What a Content Curator Needs To Know: How, Tools, Issues and Strategy
Curated by Robin Good
Author: Robin Good   Google+
Your new post is loading...
Your new post is loading...
Scooped by Robin Good
Scoop.it!

The Spirit of the Archivist and Its Relevance for Content Curators

The Spirit of the Archivist and Its Relevance for Content Curators | Content Curation World | Scoop.it
Robin Good's insight:



Here's an inspiring and insightful article by Sally Whiting on ContentsMagazine analyzing the role of the archivist and the traits and responsibilities that make his work so valuable to content producers.


She writes: "Applying archival principles to content strategy makes for solid content—I can demonstrate this, and I exercise it in my work."


As content curators will increasingly need to learn more about archiving, organizing and preserving what they curate, this article provides an inspiring set of considerations about the key value of context and provenance.


In addition she poses some important questions about what could actually be done by better curating our own content archives:


"Archives are accustomed to a passive role, asking reflectively what their patrons want to find.


As they work to help researchers tell their stories, it’s easy for archives to forget to keep shaping their own."



Inspiring. Rightful. 8/10


Full article: http://contentsmagazine.com/articles/digital-archives-the-content-strategist/ 


(Image credit: girl picking from the books - Shutterstock)





more...
Nancy White's curator insight, August 29, 2013 8:48 AM

Excellent post - importance of context & provenance. 

digitalassetman's curator insight, August 30, 2013 8:15 AM

Since graduating from library school, I’ve fielded occasional questions about archiving “as a professional in the field.” Then comes the second question, “So, what kind of archive do you work in?” But I don’t. Although I was trained as an archivist and care deeply about archives, I’ve been an editor or a content strategist on most of my recent projects. And though I sympathize with archivists’ anxiety about their continuing relevance, I’m also excited for them, as I am for anyone who has content worth sharing

Karen du Toit's curator insight, September 3, 2013 5:43 AM

Content strategy practised in archives, and the skills set of the New Archivist! Great article!

Scooped by Robin Good
Scoop.it!

Curating Power Lists: How To Make Them Uniquely Valuable | Lee Odden - ClickZ

Curating Power Lists: How To Make Them Uniquely Valuable | Lee Odden - ClickZ | Content Curation World | Scoop.it

Robin Good: Lee Odden shares some good advice for web publishers interested in utilizing more effective and innovative content "formats" to create more value, and to generate more attention and visibility.

One key curation strategy on this front is the one of creating curated lists of tools, people or resources in a very specific field. It works well because it "calls out" to all those who are active in that area, it alerts those not cited to do something about it and it provides an immediately useful resources for the interested reader.

Here is what he writes about it: "There's something about seeing a sorted collection of useful information that motivates people to read and socially share.


Being included in a well-sourced, thoughtfully-written, and well-designed list can evoke a strong emotion in people. Many will feel acknowledged and that feeling will motivate social sharing. Others might feel excluded, but that can also inspire sharing and discussion.


Like them or not, credible, sorted lists and collections of resources are powerful content and social media marketing tools.


Unfortunately, many marketers are overusing the same old tactics resulting in aggravating a community, or worse, simply being ignored.


To avoid the #fail of being ignored or the ire of temperamental bloggers, here are two tips on what you as an individual or a company can do to tap into the social media power of lists and collections."


Some of Lee Odden's best suggestions include: 

a) Think about different formats including text, image, video, audio, or something interactive.


b)  What search keywords and social topics represent interests, needs, and goals of the influencers and end customers that you'd like to connect with? Pick a topic and stick to it.


c) As you understand your community, what are the unmet needs in information that you could satisfy?


d) What unrecognized individuals or companies with powerful networks could be resources for, or included in the list?


e) If you're smart about sourcing and making the collection promotable, then don't just do it once. Plan on making the list annually, quarterly, or monthly.


Helpful. 7/10.


Read the full article: http://www.clickz.com/clickz/column/2134690/power-lists-collected-resources-social-media-marketing 

more...
No comment yet.
Rescooped by Robin Good from Create & Curate
Scoop.it!

Introduction to Content Curation for Marketers by Sue McKittrick

Introduction to Content Curation for Marketers by Sue McKittrick | Content Curation World | Scoop.it

Liz Wilson: A good introduction for any marketer thinking about beginning with curation as part of their content marketing strategy. 

 

I chose this article because I sometimes think that we can easily assume that most everyone understands what curation is. But most probably the vast majority of small or medium-sized businesses do not (I'm thinking particulary of the UK).

 

Sue McKittrick (an analyst working on content strategy and more - http://www.psgroup.com/research_mckittrick.aspx) aims her introductory curation article at marketers who are confused about curation, or who have very little knowledge. 

 

As a real-world example she utilizes Adobe's highly successful online curated magazine www.cmo.com, while also providing a shortlist of some of the best enterpise curation tools available out there. 

 

If you are briefing a new client that is considering "content curation" as a strategy, this would be a useful article to leave with them. 

 

Full article: http://www.contentmarketinginstitute.com/2012/02/content-curation/ 

 


Via Liz Wilson
more...
No comment yet.