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Robin Good's insight:
Here's an inspiring and insightful article by Sally Whiting on ContentsMagazine analyzing the role of the archivist and the traits and responsibilities that make his work so valuable to content producers.
She writes: "Applying archival principles to content strategy makes for solid content—I can demonstrate this, and I exercise it in my work."
As content curators will increasingly need to learn more about archiving, organizing and preserving what they curate, this article provides an inspiring set of considerations about the key value of context and provenance.
In addition she poses some important questions about what could actually be done by better curating our own content archives:
"Archives are accustomed to a passive role, asking reflectively what their patrons want to find.
As they work to help researchers tell their stories, it’s easy for archives to forget to keep shaping their own."
Inspiring. Rightful. 8/10
(Image credit: girl picking from the books - Shutterstock)
Robin Good: Lee Odden shares some good advice for web publishers interested in utilizing more effective and innovative content "formats" to create more value, and to generate more attention and visibility.
Being included in a well-sourced, thoughtfully-written, and well-designed list can evoke a strong emotion in people. Many will feel acknowledged and that feeling will motivate social sharing. Others might feel excluded, but that can also inspire sharing and discussion.
Unfortunately, many marketers are overusing the same old tactics resulting in aggravating a community, or worse, simply being ignored.
To avoid the #fail of being ignored or the ire of temperamental bloggers, here are two tips on what you as an individual or a company can do to tap into the social media power of lists and collections."
Some of Lee Odden's best suggestions include:
b) What search keywords and social topics represent interests, needs, and goals of the influencers and end customers that you'd like to connect with? Pick a topic and stick to it.
c) As you understand your community, what are the unmet needs in information that you could satisfy?
d) What unrecognized individuals or companies with powerful networks could be resources for, or included in the list?
e) If you're smart about sourcing and making the collection promotable, then don't just do it once. Plan on making the list annually, quarterly, or monthly.
Liz Wilson: A good introduction for any marketer thinking about beginning with curation as part of their content marketing strategy.
I chose this article because I sometimes think that we can easily assume that most everyone understands what curation is. But most probably the vast majority of small or medium-sized businesses do not (I'm thinking particulary of the UK).
Sue McKittrick (an analyst working on content strategy and more - http://www.psgroup.com/research_mckittrick.aspx) aims her introductory curation article at marketers who are confused about curation, or who have very little knowledge.
As a real-world example she utilizes Adobe's highly successful online curated magazine www.cmo.com, while also providing a shortlist of some of the best enterpise curation tools available out there.
If you are briefing a new client that is considering "content curation" as a strategy, this would be a useful article to leave with them.
Via Liz Wilson