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Robin Good's insight:
If you are a NGO or a non-profit organization, your reference point for anything that relates to effective communication online should be Beth Kanter.
In the presentation / discussion she facilitated yesterday in San Francisco she illustrated the why, how and the key benefits that content curation can bring to any organization.
In this article she published before the event, you can find some valuable indications of how true "value" can be added to your content by adopting a "curating" perspective and what are the type of questions you should be considering to evaluate in a critical fashion the content you produce or curate.
Full article: http://www.bethkanter.org/content-curation-2/
Check also these related resources and links: http://bethkanter.wikispaces.com/lean-content-scoopit
Beth Kanter on Twitter: http://twitter.com/KANTER