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Content Curation World
What a Content Curator Needs To Know: How, Tools, Issues and Strategy
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Content Curation for Startups: What Is It, Why and How To Use It

Content Curation for Startups: What Is It, Why and How To Use It | Content Curation World | Scoop.it
Find out the basics of content curation including its definition, and how to perform successful content curation.
Robin Good's insight:



Good introductory article to content curation for startups: what it is, why and how to do it and what to focus on. 


The advice is good as well as the few examples provided. 


An excellent definition of content curators is also included: "Essentially, a content curator acts as a go-between publishers and readers. Think of them as personal trainers who not only tell you what to eat, but also deliver the best foods right to your doorstep."



Good reading for startuppers. 8/10


Full article: http://growthdevil.com/content-curation-grow-your-startup/ 






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Randy Bauer's comment, September 25, 2013 9:56 AM
Robin Good comes through with another great find, delivering the "Good's" to the door. Thanks
Robin Good's comment, September 25, 2013 10:05 AM
Thank you Randy, happy you found this one useful too.
Nevermore Sithole's curator insight, March 10, 12:14 PM

Content Curation for Startups: What Is It, Why and How To Use It

Rescooped by Robin Good from Curation, Social Business and Beyond
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How Startups Can Gain Visibility and Reputation by Curating Great Content

How Startups Can Gain Visibility and Reputation by Curating Great Content | Content Curation World | Scoop.it

Jan Gordon: I selected this wonderful piece by Michael J. Fern of Intigi because it reinforces the importance of curation and has a lot of great insights.

 

In this article the author refers to Robert Scoble, who has built an enormous following on several social networks by curating and sharing the latest news about technology and startups.

 

He says that just like Scobleizer, startups should use curation to catapult their online presence and influence. Curation is a useful approach for all companies but especially for startups:

 

Here's what especially caught my attention:

 

a) Thought Leadership   

If outsiders view your company as a key source of  industry informataion, you will quickly build your brand recognition as well as develop trust and goodwill among customers.

 

b) Hub of Information   

By being first to market as a content curator in your space and by hosting curated content on your website, you can quickly rise as a primary destination site for those interested in your industry.

 

c) Collections    

By creating a bundle of articles, images, videos or websites that relate to a specific them and keeping it updated, this “guide” can become an important resource for social media marketers.

 

d) Content with Commentary    

Using 3rd party articles and adding your own point of view you can build a dedicated following. He refers to Daring Fireball, a blog that has built an impressive loyal following of 30,000

 


One Takeaway: 

Successful curators often employ several of these approaches in addition to producing their own original content

 

 

Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read full article here: http://bit.ly/zTGY37


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