The quality of content is of utmost importance to ranking. Content curation with enhanced annotations offers a way to post quality content and save time.
|Scooped by Robin Good|
Here is an interesting research article reporting on the SEO effectiveness of curated content, and of the type of curation that is most effective from this point of view.
Specifically, Virginia Nussey on BruceClay.com, wanted to find out if curated blog content could have the same SEO benefit as traditional blog content. To find out she run a specific test and measured the results.
Here the conclusions she arrived at after runing the test:
"When content curation comes in the form of original content, a website can achieve the benefits of fresh content without threat of negative search engine rankings.
The same ranking potential can be gained from curated content with editorialized curation in significantly less time when compared to a traditional blog post."
1. Text should be unique on the Web.
2. Sources linked to should be of high quality.
3. Add value to the collection, for instance through story-telling, new perspective or commentary.
Informative. Instructive. Useful. 8/10