As a content marketer, chances are you’ve heard the phrase “content is king.”
And it’s true. Content is one of the best ways to connect with your target audience and build relationships.
But not all content is created equal. Personalized content is superior, with 72% of customers only engaging with personalized messaging.
So how do you access the proper information to personalize your content curation strategy for each customer?
The answer lies in social media analytics.
Social media analytics data helps you create content that interests and meets each customer’s needs, leading to increased engagement and sales.
Let’s take a closer look at how you can use social media analytics to tailor your content curation efforts for your ideal customer.
Learn more / En savoir plus / Mehr erfahren:
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