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Ever since OpenAI’s ChatGPT launched on November 30, 2022, it has compelled pretty much everyone to tinker around with it and regale their near and dear ones with its impressive capabilities. Around February of this year, ChatGPT set the record for being the fastest-growing consumer application in history, having reached a staggering 100 million monthly active users merely a couple of months post its launch- a resounding testimony to its efficiency at capturing imaginations at large. While admittedly generative AI tools are still at a nascent stage, the immense possibilities that they pack have urged businesses, small, medium, and large, to incorporate it into their email copywriting scheme of things.
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Reaching out to younger audiences If you want to achieve content optimization with young audiences, then it shouldn’t be too surprising that interactive content is a key component. With TikTok, Instagram, Snapchat and the like rife among the youth of today, a newspaper ad in black and white that your grandmother might have spotted when she was looking for garden center deals ain’t gonna cut it.
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For owners of Sinclair ZX Spectrum computers in the ‘80s, few games were more desirable than Matthew Smith’s Manic Miner. It is very much a classic and has official and unofficial ports available for just about every console and computer released since. There was even a port made for Microsoft’s Zune MP3 player. And now you can play it on an Arduino UNO thanks to Scott Porter’s custom game engine and port. Learn more / En savoir plus / Mehr erfahren: https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=ARDUINO
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In 1996, Bill Gates wrote an essay entitled “Content is King” where he stated:
“Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.”
That maxim is as true, if not truer, today than it was in 1996. In the intervening 27 years, the internet has expanded dramatically, and we have seen the rapid growth of social media, ecommerce, and other content-focused ventures. In fact, there are now 5.1 billion internet users and over 1.8 billion website users can access. In the last decade, social media platforms and apps have rocketed in popularity across all groups in society. Smartphones have made it possible for the average person to access the web almost constantly. Learn more / En savoir plus / Mehr erfahren: https://gustmees.wordpress.com/?s=curation https://gustmees.wordpress.com/?s=blogging https://globaleducationandsocialmedia.wordpress.com/2014/01/19/pkm-personal-professional-knowledge-management/ https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=Blogging https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=content+marketing https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=SEO
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Notwithstanding the viral content-marketing tam-tam keeps selling the idea of content curation as a miracle-shortcut to work less, produce more content and get all of the benefits that an online publisher would want to have, reality has quite a different shade.
To gain reader's attention trust and interest, it is evidently not enough to pull together a few interesting titles while adding a few lines of introductory text.
Unless your readers are not very interested themselves into the topic you cover, why would they take recomendations from someone who has not even had the time to fully go through his suggested resources?
Superficially picking apparently interesting content from titles or even automatically selecting content for others to read is like recommending movies or music records based on how much you like their trailers or their cover layouts.
Can that be useful beyond attracting some initial extra visibility?
How can one become a trusted information source if one does not thoroughly look and understand at what he is about to recommend?
This is why selling or even thinking the idea of using content curation as a time and money-saver is really non-sense.
Again, for some, this type of light content curation may work in attracting some extra visibility in the short-term, but it will be deleterious in the long one, as serious readers discover gradually that content being suggested has not even been read, let alone being summarized, highlighted or contextualized.
Content curation takes serious time.
A lot more than the one needed to create normal original content.
Find good content, resources and references. Even if you have good tools, the value is in searching where everyone else is not looking. That takes time.To curate content you need to:
Read, verify and vet each potential resource, by taking the time needed to do this thoroughly.
Make sense of what that resource communicates or represents / offers and be able to synthesize it for non-experts who will read about it.
Synthesize and highlight the value of the chosen resource within the context of your interest area.
Enrich the resource with relevant references, and related links for those that will want to find out more about it.
Credit and attribute sources and contributors.
Preserve, classify and archive what you want to curate.
Share, distribute, promote the curated work you have produced. Creating it is not enough.
(While it is certainly possible to do a good curation job without doing exactly all of the tasks I have outlined above, I believe that it is ideal to try to do as many as these as possible, as each adds more value to the end result you will create.)
These are many more steps and activities than the ones required to create an original piece of content.
Curation is all about quality, insight and attention to details.
It is not about quantity, speed, saving time, producing more with less.
truly Curation should not be merely aggregating different links without taking off time to reflect indeed it is very to end up like some one buying clothes impulsively only to realise you could have done without some of them.