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digital marketing strategy
Think | Visualize strategic marketing planning Curated by malek |
Scooped by malek |
Take your DIY design skills to the next level by getting a crash course in typography.
Rescooped by malek from Growing Your Small Business |
Businesses outsource web hosting and development, accounting, and even customer service. Why not digital marketing? Where do you draw the line?
So often our team hears that "I can hire a marketing person to do my digital marketing because I can't afford them but I am afraid to outsource that service so I do it myself when I can".....are you that business owner? In this blog post there are some good pros and cons to consider, each agency has a specific niche that they excel at do your homework, ask the questions often times they may not be the right fit for you but they know a fellow professional that is! Make it a great day out there!
Rescooped by malek from AtDotCom Social media |
Dumping WooCommerce
The DIY don't need to know code to build a great and scaleable online store may be mostly myth. Like all bell curves there may be one or two highly profitable Shopify, Volusion or Big Commerce sites but those few "rich getting richer" sites stand on the shoulders of many little guys just scaping by.
If that sound like a rigged game we agree. We shared all the reasons we dumped WooCommerce including our own idiocy in this mythbusting Curagami post:
http://www.curagami.com/wp-content/uploads/2016/02/curagami-logowide.png
Rescooped by malek from Digital Brand Marketing |
5 Best Ecom Stores
Next installment of our 35 Holiday Ecommerce Secrets in 7 days ( http://www.curagami.com/holiday-ecommerce-tips-magazine/?v=7516fd43adaa ) is sharing 5 "Best" Ecommerce Stores including:
* REI.com = Movement Marketing
* MomA's Store = Email Marketing
* WaNeLo = Mashup and Mobile
* Massdrop = Social Shopping
* Casetify = DIY Marketing
We didn't select these five sites because they are BEST in the normal things e-commerce sites must do (nav, pictures, products, shopping carts). We selected these five to demonstrate 5 important trends. Think of each of those trends as a tectonic plate moving even as we write this and you will know why we seledcted these great online stores.
Learn more about thse tectonic e-com trends on Curagami:
http://www.curagami.com/holiday-ecommerce-tips-magazine/?v=7516fd43adaa
Rescooped by malek from Video Breakthroughs |
Here is our scenario : you are the technical director of a web startup, already having proven your talents with your thematic VOD streaming channel – and your boss suddenly thinks you’re a grown enough company to jump on the broadcast wagon and manage your own 24/7 live TV channel, targeting IPTV and multiplatform OTT, with a mix of some live studio shows and mainly pre-recorded programs. And of course readify it for later iTV DTT distribution. Quite an exciting challenge !
But once you passed the wow effect, you just realize that despite his high expectations for the TV channel, your boss has got just a web budget – which is close to 0$ – and of course a tight launch schedule. Therefore, your first duty is to be creative on how to build the platform for the lowest possible cost : that’s why, using your web reflexes, you naturally turn yourself towards the open-source world to achieve this impossible mission. Inexpensive or free closed-source software will eventually fill the gaps (and obviously there are some).
Fortunately, the web attitude has contaminated many industries with its desire to promote interoperability and avoid vendor lock-in with full-IP standard worflows. The BBC has shown the way for a long-time, funding many developments like the Dirac codec for its own needs of tapeless workflows and open-sourcing them quickly afterwards. Other TV channels like SVT from Sweden (with CasparCG) and many independent developers have jumped onboard, and by combining their efforts with your usual web video tools like FFmpeg or other free tools, you can for sure build the target platform.
Apart from this software layer, you’ll just need :
- commodity IT hardware to run all the software
- some inexpensive SDI cards
- the minimalistic general audio/video routing hardware & cables
- a reasonable amount of time to configure and interface all pieces
and of course the right IT/dev skills to bring it all together…
OK, Let’s build it now !
Typography plays a critical role in strengthening your brand, creating interest in your product, and highlighting your central message