Wondering what metrics you should use to demonstrate value to your clients? Columnist Marcus Miller shares some of the most useful KPIs in terms of connecting SEO outcomes to business objectives.
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digital marketing strategy
Think | Visualize strategic marketing planning Curated by malek |
Effectively measuring the results of SEO and digital marketing campaigns is a huge challenge. We have lots of data, but in its native format, a tool like Google Analytics often does more to confuse than deliver insight