According to Sitewit, “Businesses make an average of $2 in revenue for every $1 they spend on AdWords.” Paid ads are 56% more profitable than social media, which roughly has 44% ROI. However, PPC ads aren’t exactly cheap. In this article, I’ll show you seven simple PPC hacks that you can use to drive more qualified leads to your business.
Neil is always on point. These are great ways to optimize your PPC efforts. I would like to add also to look at utilizing Trueview ads on YouTube as videos have a huge impact.
For anybody looking to try AdWords or indeed for those who have been managing campaigns for years, we have all heard the old clichés, such as “the higher the Quality Score, the lower the CPC” or that Phrase Match keywords are better than Broad Match keywords..
malek's insight:
An explanation of Google AdWords Quality Score, Ad Rank and what devices do best.
The latest roll-out from Google AdWords could dramatically change the number of advertisers running display campaigns – and whether anyone gets paid to make display ads anymore.
malek's insight:
Google is a disruptive machine on high gear. Now it can create dynamic and video ads as well
To get content containing either thought or leadership enter:
To get content containing both thought and leadership enter:
To get content containing the expression thought leadership enter:
You can enter several keywords and you can refine them whenever you want. Our suggestion engine uses more signals but entering a few keywords here will rapidly give you great content to curate.
marketingIO: One Source for All Marketing Technology Challenges. See our solutions.
How to Get More Out of Your Google Adwords Campaigns [Infographic] - HubSpot