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digital marketing strategy
Think | Visualize strategic marketing planning Curated by malek |
Rescooped by malek from content marketing |
Want to boost your Facebook ad performance? Discover six ways Facebook ad metrics can help you improve your Facebook ads.
Rescooped by malek from Information Technology & Social Media News |
What is your content marketing ROI? The truth is—most marketers don’t know. Around three quarters struggle to quantify the return on their content marketing
Thoughtful discussion. "Feldman advises creating formulas that make sense for your sales cycle and applying them to measure, for example:
Rescooped by malek from Digital Brand Marketing |
Improve Your Influencer Connections with These 4 Resources. Building authority online through the right connections is not difficult with the right strategy
Rescooped by malek from Digital Brand Marketing |
Google Analytics custom reports, combined with advanced segmentation, reveal the useful data that is so often concealed or buried.
Rescooped by malek from Business: Economics, Marketing, Strategy |
What doesn't get measured doesn't grow. Here are 26 free Twitter Analytics tools to measure and grow your business faster.
Rescooped by malek from Internet Presence |
Finding a niche is easy but when it comes down to understanding your niche, inside and out, including what your audience needs, wants and desires, it can either break or make your online business.
How To Find And Dominate Profitable Niches in 6 Easy Steps – Infographic
Click image or title to see more.
Rescooped by malek from Digital Brand Marketing |
Well-researched personas can be a useful tool for marketers, but to do it correctly takes time. But what if you don’t have extra time? Using a mix of Followerwonk, Twitter, and the AIchemy language API, it’s possible to do top-level persona research very quickly. I’ve built a Python script that can help you answer two important questions about your target audience:
What are the most common domains that my audience visits and spend time on? (Where should I be trying to get mentions/links/PR)
What topics are they interested in or reading on those sites? (What content should I potentially create for these people)
You can get the script on Github: Twitter persona research
Once the script runs, the output is two CSV files. One is a list of the most commonly-shared domains by the group, the other is a list of the topics that the audience is interested in.
marketingIO: One Source for All Marketing Technology Challenges. See our solutions.
And the details are available when you click through (including the instructions). The link to the script is here: https://github.com/craigbradford/using-python-and-twitter-api-for-persona-research
It's more useful when attempting to target content development.
Rescooped by malek from Digital Brand Marketing |
This article discusses an idea for more effectively defining and measuring visitor engagement with text-based content like blogs, articles, or essays, on a website whose central value proposition is based on that content.
Let's improve on Time on Page or Pages per Session as a measure of content quality.
Quote: "I would propose a better way: we could measure how long the "container" for our main piece of content is visible to the visitor and has been on screen. We can measure this by page or by session, just as we do with time on page and time on site, but the main difference is that we are only measuring what is relevant to provide us feedback as to how engaging content is or how long our audience takes to read it."
Let's improve on Time on Page or Pages per Session as a measure of content quality.
Quote: "I would propose a better way: we could measure how long the "container" for our main piece of content is visible to the visitor and has been on screen. We can measure this by page or by session, just as we do with time on page and time on site, but the main difference is that we are only measuring what is relevant to provide us feedback as to how engaging content is or how long our audience takes to read it."
Scooped by malek |
Successful communication via social networks is almost no longer a matter of choice, but has become one of the most important tools of modern business..
You'll find at least 5 new tools in your blindspot. Compare the value to the price model
Rescooped by malek from The MarTech Digest |
The starting point is always GOOD CONTENT
Some of which you're familiar, some not. Click through for a description and link. And not all are free.
Tools are made for improved efficiency and effectiveness, here is a good list of Tools.
Rescooped by malek from Digital Brand Marketing |
Posted by Serge Salager on TechCrunch Editor’s note: Serge Salager was formerly CEO of OneMove Technologies and a marketing manager at Affinnova and Procter & Gamble. After several years of relatively stagnant waters, what was a dull CRM landscape dominated by one player is heating up dramatically. Salesforce officially put its $3.5 billion market …
Marty Note
WOW and WOW. Hubspot confirms what web marketers already know - distance between CRM, CMS and Content Marketing / Curation is short. As distinctions between tools blurs because it must we will gain.
Perhaps a new generation of tools will actually WORK without needing to string a ten tools together, bridge five analytics ecosystems and answer the questions we need to know in near real time.
Pigs flying yet? HubSpot's CRM entry could be ALL GOOD though :). M
Rescooped by malek from visualizing social media |
These are the digital marketing skills advertising and Fortune 500 marketing executives value and need the most for 2014.
Interesting to consider as well from various roles/ fields -- what are the missing skills in social media amongst teachers, nurses, social workers, parents, students, police officers etc.
What talents in digital marketing companies will look for in 2014
Rescooped by malek from Great Infographics |
These are the digital marketing skills advertising and Fortune 500 marketing executives value and need the most for 2014.
Interesting to consider as well from various roles/ fields -- what are the missing skills in social media amongst teachers, nurses, social workers, parents, students, police officers etc.
What talents in digital marketing companies will look for in 2014
Scooped by malek |
Are you considering creating an animated explainer video for your business? Do you need inspiration on what to choose for an animation style, music, or script? We have 7 awesome examples of animated explainer videos that actually convert.
High time to consider using animated videos to educate the world about your business.
Rescooped by malek from Social-Business-Marketing |
Wanna learn more about new online marketing strategies? Here's 75 of the best blogs and RSS feeds all ready for you!
Included are the RSS feed links and average number of posts per week so you know what you are committing to when adding to your reading list!
Kristi Hines - http://bit.ly/zTS9Gk - has put together this massive resource with eleven separate categories: http://bit.ly/ICIiuG
1. All-in-One Marketing Blogs
Some of the best blogs in the industry cover more than one area of online marketing, even though they may be well-known for one specialty.
2. Conversion Rate Optimization
3. Content Marketing
4. Email Marketing
5. Paid Search
6. Search Engine Optimization
7. Analytics
8. Blogging
9. Social Media Marketing
10. Twitter Marketing
11. Facebook Marketing
You can subscribe to each individual RSS feed or subscribe to one or more of the category RSS Bundles.
Especially useful for curating your favorite topics.
Oh, and if you’re crazy enough to want all 75 of these in your Google Reader or your Preferred Reader subscribe to the whole kit and kaboodle bundle, fatty! [I did]
Rescooped by malek from Curation, Social Business and Beyond |
This article was written by Chris Velazco for Tech Crunch
The infographic from ad exchange, Mobclix in this piece aims to highlight what goes down in the mobile world in 60 seconds.
****Before you read the excerpt, I thought it was particularly interesting to post one of the comments made by a reader who saw the infograph. He wasn't the only one that said this was an unfinished report. I think these people are missing the point here.
**This is a mere glimpse, the tip of the iceberg, to give us an idea of the magnitude of this exploding industry, it's not the be all end all report. I'm very careful what I post, I don't want to add to the noise, so look at the infographic with this in mind and imagine how it would look if you added what one of the readers said below.
One reader's comment:
Ulrich Weihler: "Nice idea, but major things for spending mobile time are missing, surfing content, using communities, using apps, internet usage, downloading music and videos, listening to music or watching videos, sms and actually phone connecions to talk, etc.. that's why the chart looks a bit strange."
Excerpt:
"In case you were curious, in the time it took me to write out that first sentence, over 23,000 iOS apps were downloaded from Apple’s App Store.
** Mobclix used data directly from app publishers, industry sources, and a little old-fashioned arithmetic to get the 60 second stats you see below.
Of course, considering Mobclix’s background, there had to be some ad-related factoids in the mix too.
Mobile advertisers will be glad to know (if they didn’t already) that some 4,111 ads are tapped each minute, though it almost makes you wonder how many ads
were ignored in the same 60 second timeframe.
Curated by JanLGordon covering "The Explosion of Mobile Web & Beyond"
See Infographic [http://tcrn.ch/u4No0L]