SMS often leaves the rest lagging behind in terms of effectiveness as a marketing channel. And yes, it does have a place in B2B Marketing
Via janlgordon
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Think | Visualize strategic marketing planning Curated by malek |
Rescooped by malek from Curation, Social Business and Beyond |
SMS often leaves the rest lagging behind in terms of effectiveness as a marketing channel. And yes, it does have a place in B2B Marketing
Rescooped by malek from Press Release |
Enabling companies to expand their reach, emails delivered to the right address can help in creating brand awareness amidst the crowd of competitors and contribute to establishing a relationship with clients through continuous two-way communication.
Rescooped by malek from B2B Marketing-The Practical Side |
B2B buyer activity and research peaks at different times of the year, week, and day. Software Advice conducted a study gathering data from six million unique visitors to their site. Check out this infographic to discover when B2B buyers perform research on the web, when they convert on a website, and when you can get them on the phone and put this insight into practice for your business.
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84 percent of online shoppers now use social media to seek advice before they make a purchasing decision.
Social media is now large enough to generate nearly twice the marketing leads when compared to direct mail, PPC, telemarketing, and trade shows. In addition, its lead conversion rates are 13 percent more than the average conversion rate.
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5 ways to succeed at B2B marketing on Pinterest
SUMMARY: B2B marketers can find success on Pinterest, just as consumer marketers are, Anna Rydne writes. Dedicate time to Pinterest rather than see it as an afterthought, and remember to use extraordinary imagery to inspire repinning. Use several boards, not just one; don't forget to make it a two-way conversation with clients; and link your posts to other social media.
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6 ways to go mobile with your B2B marketing
Mobile devices are surging in popularity, and business-to-business marketers can tap into the trend in a number of ways, writes Brad Shorr of Straight North. Companies can advertise on mobile content, create websites optimized for mobile users and make use of quick-response codes, he writes
I selected this article from Curatti written by Orla Forrest because it explains how to run a smart SMS marketing campaign with better results.
You can reach your prospects through specific SMS strategies.
Exploring the Mobile SMS Marketing Method
When a business sends out a marketing text message it can get either get deleted or missed. I agree that your customers will respond as you reach them with the right approach.
Forrest shows you several ways to improve your SMS marketing strategy for more sales.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/MtqX30btO8e
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