More emails will reach the inbox in 2017. Use these email marketing best practices to increase engagement and make your emails stand out from the rest.
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digital marketing strategy
Think | Visualize strategic marketing planning Curated by malek |
Rescooped by malek from Email Marketing Today and Tomorrow |
More emails will reach the inbox in 2017. Use these email marketing best practices to increase engagement and make your emails stand out from the rest.
Scooped by malek |
One way to attract new page likes is to work on creating a killer first impression on your Facebook page. Here’s how.
Excellent collection of techniques to create this killer first impression
Rescooped by malek from Digital Brand Marketing |
There is lots of inbound marketing blogs out there that don't always cover the correct information. So we decided to put together 14 of our favourites!
I can personally vouch for 3/4 of these blogs, which I read regularly.
Scooped by malek |
Tips and strategies to increase your reach on Facebook, Twitter, Instagram, Pinterest, and LinkedIn.
Rescooped by malek from Must Market |
Newsletter Best Practices
Moon-Audio.com demonstrates some of our favorite email marketing techniques with their Better Music Event email such as:
* Newsletters Should be VISUAL.
* Use of anchor links & Landing Page..
* Including CUSTOMERS in your marketing.
* Focus on HOT and happening NOW.
Promotional emails are hard pressed to do more than one or two things. Newsletters can talk about MORE, but they need good organization and anchored links (links that move to the topic from outside the landing page) combined with a landing page,
Once these ideas are combined MORE can become easy to navigate and provide valuable analytics information. Who clicks on what is valuable and something to incorporate next time around.
Email Newsletter coming of age.
Rescooped by malek from Digital Brand Marketing |
Get a quick, easy-to-understand breakdown of the differences between paid, earned, and owned media.
Interesting way of thinking about content promotion channels - owned, earned, paid -- and the pros and cons of each.
Rescooped by malek from visualizing social media |
The optimal length for social media posts and all other forms of online content. Get best practices for tweets, posts, blogs, and more.
Another great infographic on social media. This one on effective word count. Summary, to quote Shakespeare, "Brevity is the soul of wit."
Awesome representation of social media attention span metrics.
Just when you think you're getting the hang of it someone tells you otherwise! No matter - we live and learn. Keep on trucking!
Rescooped by malek from Must Market |
There is a new ecommerce creating new "best practices" such as: easy free shipping, new him, her, kids merchandising, social shopping & UGC conversations.
Malcolm Gladwell’s classic book, Tipping Point, identifies three unique kinds of people who make social movements possible: connectors, mavens and salesmen.
Brand advocates blend the strengths of a connector and a maven,
Rescooped by malek from visualizing social media |
The world of social media is ever-changing. It’s important to keep current on best practices to ensure that you’re doing all you can to keep your marketing campaigns and initiatives fresh. The team at Vocus has researched the latest and greatest trends in marketing on Facebook, Twitter, Google+, Flickr, Pinterest, Instagram, Vine, LinkedIn, and YouTube.
See what they found at the link...
If you ain't using social media in your business, your leaving out a lot of potential customers, which in turn means MONEY!
tres jolie infographie suur l'état des social medias....
Rescooped by malek from Must Design |
Design Beauty As Online Strategy
Beauty has a problem online. Imagine a line with pretty pictures on one end and makes money / converts on the other. As website design travels away from the balanced center out to either pole something is given up.
Beautiful sites often feel solipsistic and self referential. Commerce sites feel transactional and much like an not very special commodity. As visual marketing commands more and more of our attention, efforts and communication arresting imagery is important.
You can't sell someone who doesn't stop long enough to know who you are. Is beauty an effective strategy in and of itself? No. Is commerce an effective strategy in and of itself? No. Truth lies in the magic promise of a balanced approach as these 10 examples of somewhat practical beauty share.
My favorite and the one most centered between those two poles?
Juliana Bicycles - I don't typically like group scenes that aren't open to the viewer as they can send an exclusionary message. This bicycle site doesn't because of the magic of place pictured and the ancient desire to warm next to a fire with friends.
Would NEVER have thought Juliana Bicycles hero could feel so beautiful, friendly and inviting breaking several key rules - but it does.
One Unusual trend we ignore
In Digital strategy pay maximum attention to social media tools, digital tricks and marketing tips. But, we don’t always keep tabs on website design trends and evolution.
Rescooped by malek from Google Plus and Social SEO |
I'm not making any claims or implying that I have some secret method of getting Google to render multiple Rich Snippets of my Google authorship head shot but I am curious how this "exact match" query generated this freaky set of SERPs especially since I read that Google is cutting back the volume of rich snippets in their organic SERPs?
The syntax of this Google query looks like this
https://www.google.com/#q=%22content+marketing+system+best+practices%22
The blog article is hosted on my WordPress site on FerreeMoney
Content Marketing System Best Practices
The Chrome search results renders multiple rich snippets whereas the Firefox version is different and only 1 of my rich snippets shows up but a similar set of SERPs show up for the same exact match query?
Now that we can add our Google Authorship to our Scoop.it Topics and post our Scooped stories directly to our Google+ Brand Pages, I suspect this body of work of articles, videos, decks, Tweets and posts to G+ that focus on content marketing system best practices can be cloned for a other Hummingbird friendly and semantic web searchable phrases for my pals in the personal injury space?
#Content Marketing is now Thrilling!
Where's the missing puzzle piece?
This is part of a case study trying to figure out how and why Google will render multiple rich snippets for an exact match query in Chrome and how the SERPs in Firefox are do different.
The second set of queries will be processed via Safari and IE to compare and contrast the SERPs that get generated?
Rescooped by malek from visualizing social media |
We all know that social networks are an integral part of many peoples' daily life - with the number of social media users around the world has risen 18 percent in 2013 - it's never been more critical for businesses to understand and leverage the social media world and how they fit in. Dive into the infographic by wildfireapp to learn the 6 best practices for social media success.
Scooped by malek |
By increasing your Facebook engagement, you're directly increasing the chances of your content showing up on people's news feeds.
#1 is usually the most difficult to go through. "Facebook’s news feed is very crowded. Keep your status updates short and sweet to quickly grab a fan’s attention"
Rescooped by malek from visualizing social media |
Social media marketing is a great way to reach out to your loyal customers and find new leads. Check out the infographic below to discover the benefits of advertising on social networks and some advanced tips for bolstering your brand.
Social media should be simple, we just insist on making it complicated
A simple infographic with usage stats and some clear Dos and Don'ts for social media marketing.
What will make your Social Media Campaign be successful.
Handy Do's and Don'ts, and the Infographic to make it so scan, read easy. Implementation is the key! ~ D
Rescooped by malek from visualizing social media |
This infographic from Postrocket gets into the specificity of how and why images should be optimized for Facebook Edgerank.
It addresses photos in the context of display for the NewsFeed, as well as the optimal dimensions for profiles, cover photos and post link previews.
Great answers to many questions you always have in your mind