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In order to stand out among the millions of other Facebook Pages, you need to understand your audience, and create campaigns that resonate with them. These apps and tools will help you do just that!
Rescooped by malek from Content Creation, Curation, Management |
When starting out with a content marketing strategy, it can seem intimidating to go at it alone, especially without tools, resources, or help from a content marketing agency. I mean, would you ever throw someone into the ocean without a life jacket? Of course not. But when you task your marketing team with the challenge of creating, executing, and measuring a great content marketing strategy without the tools they need to do it well, that's basically what you're doing.
Now, you don't need to assemble a huge team to be successful in content; small content teams can still achieve impressive results. What you do need is to give your team the support, structure, and resources it needs to get the job done.
Luckily, there are tons of free tools out there to make your content marketing process a little smoother. Below, I've listed eight of my favorite free content marketing tools:...
With the help of these tools, you'll be on your way to executing a solid plan to engage audiences and build influence -- all without spending an extra penny from your budget.
With the help of these tools, you'll be on your way to executing a solid plan to engage audiences and build influence -- all without spending an extra penny from your budget.
Rescooped by malek from Curation, Social Business and Beyond |
One of the most important aspects of an effective content marketing strategy is understanding your target market. Here are some areas to concentrat
I selected this article from Curatti written by Nicole Stelmar because it explains how to improve your content with a better understanding of your target market.
We can create valuable information for our readers when we know their pain points.
Improve Your Content Reach
In order to successfully reach your audience you need to know what makes them tick. I agree that you can create better content by learning about their needs and desires.
Stelmar explains how to find out more about your target market in order to have a clear picture of who they are.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/eT1d30bYDPT
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
Rescooped by malek from Digital Brand Marketing |
Marketers struggle with generating content ideas to fuel their content marketing. These seven tactics will help you overcome writer's block and idea-generation hurdles and create effective content.
Rescooped by malek from Content Creation, Curation, Management |
What makes a Blogging Champion? Persevering through the the planning process and continuing to write when you'd far rather giv
I selected this article from Curatti written by Adeel Sami
because it provides insights on how to keep the momentum in your blogging strategy.
It takes consistent dedication to make your blog successful.
How to Become a Blogging Champion
It's easy to to want to give up on your blog. I agree that you can be successful by realizing that the end results are rewarding.
Sami explains the best ways to keep your focus and stay positive.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Read full article here: http://ow.ly/MQ0t30bfb92
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
Rescooped by malek from Business: Economics, Marketing, Strategy |
Have you tried putting together a list of top industry influencers?
Curating and publishing this type of list, while reaching out to featured influencers, is proven to create a large amount of exposure for your blog from a highly targeted audience.
This tutorial will walk you through the process. Though I focused on social media influencers, the process can work for just about any industry.
Rescooped by malek from Content Creation, Curation, Management |
The biggest pain point of all to come out of the State of Content Marketing survey?
"Producing engaging content, consistently."
I had been reading all the results with mild interest until those words stopped me dead in my tracks. You may think the source of that concern stemmed from the fact that such a thing should be easy to manage, but it goes deeper than that.
Success with content is predicated entirely on your ability to consistently produce content that engages, resonates and adds value to your audience’s lives. And if producing that is the single biggest barrier then we have a problem!
You see, investment in content is a waste of money if you don’t have a well-designed plan to deliver constant content....
The State of Content Marketing Survey says 92% of marketers don't have a clear plan for content marketing. The only answer: the constant content plan according to Simon Penson.
Rescooped by malek from Content Creation, Curation, Management |
Another thought-provoking piece by Tony Zambito. More people and companies are falling for the ‘Content Illusion’. You already know about it, but this is a particularly interesting perspective. It is another installment in our “Great Articles You may have missed” series. What Is The ‘Content Illusion’? In the past five years, the often-unquestioned hymnal hasMore
I selected this article from Curatti written by Tony Zambito because it explains the illusion of publishing too much content in order to stand out.
The right way to approach your audience is through high-quality content, not high quantity.
Correct Misguided Thinking for Your Content Strategy
The current thought is to put as much content as possible in front of your readers in order to grow online. I agree that we can lose focus on the quality of the articles by doing this.
Zambito explains the different misconceptions related to content planning and marketing.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123RF.
.
Read full article here: http://ow.ly/s6By30aDSSZ
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
Rescooped by malek from Content Creation, Curation, Management |
Over the last 5 years, the popularity of infographics in marketing has continued to climb. Thinking of creating one? Read these helpful tips
I selected this article from Curatti written by Susan Gilbert because it helps you improve your visual marketing with shareable infographics.
Visual graphics can be both fun and informative for your niche audience.
Create Infographics That Grow Your Following Online
People are drawn to appealing content that grabs their attention right away. I agree that infographics can help attract more subscribers and followers.
Gilbert shows you how to create graphics that audiences are more willing to share.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Featured image: 123rf.
Read full article here: http://ow.ly/x9eO30aBqyw
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
Rescooped by malek from Mastering Facebook, Google+, Twitter |
Summary of article published at Content Marketing Institute: http://contentmarketinginstitute.com/2017/03/linkedin-publishing-sharing-trends/
Are you publishing on Linkedin? See the Slideshare for key stats to get more shares. FYI, the most shared posts are How-Tos of 1,000-3,000 words, followed by short lists.
Rescooped by malek from Content Creation, Curation, Management |
Infographics are such a fun and effective visual way to display information. We at Buffer have certainly used them quite a few times to share information.
There are so many tools being released every day allowing us to easily create better and better images— including infographics—to share and use in our marketing efforts.
Even folks (like me!) who never thought it possible to create one ourselves!I had a lot of fun researching and testing out a handful of different infographic makers, and I’d love to share the seven tools I liked best to easily create beautiful infographics....
Infographics are fun (and easy!) to design if you have the right tools.
Les infographies sont très bien. Ici au moins on est réaliste sur le temps de la création.
Someday I will learn to make infographics. Here is the place to start.
Rescooped by malek from Digital Brand Marketing |
The key to generating more sales is by one; targeting the right audience, two; generating content that specifically helps to drive more people through your sales funnel, and three; giving them a pleasant experience. In short, Targeting, optimizing sales funnel, and providing value. Generating sales for any business is a primary goal, yet many businesses …
Rescooped by malek from Content Creation, Curation, Management |
Marketers need a way to measure the complete success of their efforts across time and platforms which, until now, hasn't been affordable.
Rescooped by malek from Content Creation, Curation, Management |
This article discusses the benefits of a long form content strategy, along with the warning that not all content fits this form
I selected this article from Curatti written by Shelly Kramer because it provides insight into how to effectively use long form content to capture more readers.
Why long form content is well received by your audience.
Long Form Content Success Strategies
Most readers prefer digestible, longer content. I agree that you need to write it in a way that adds value to your community.
Kramer explains the impact of long form content on your blog.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
.
Read full article here: http://ow.ly/iNl2309GWns
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
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Is it possible to narrate a story with social media posts that are supposed to be short and sweet? Yes! Here're 20 creative social media storytelling ideas.
Rescooped by malek from Business: Economics, Marketing, Strategy |
Few people see it as such, but content curation is more of an art than a science. There is no set formula, and the better your brush strokes are, the more likely you are to succeed. This is one of the reasons why some people/brands have more engagement on their social media pages than others. They just seem to ‘get’ their audience, and their audience ‘gets’ them. The more planned your content curation efforts are, the more likely you will be to enjoy its benefits.
Rescooped by malek from Curation, Social Business and Beyond |
This article contains 4 helpful tools and resources around improving Digital Marketing, Social Media Content and your Wordpress (Plugins)
Bookmark and keep handy. Some of the best new tools.
I selected this article from Curatti written by Susan Gilbert because it shows you great tools to help create a successful digital content strategy.
Help create a more efficient WordPress website and content reach for your blog posts.
12 Great Digital Content Marketing Tools
With the right plugins and tools you can help your brand stand out. I agree that in order to attract more a larger audience it's important to take advantage of what's available.
Gilbert provides the best tools to help make your content reach a more successful one.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/h5tN30930IA
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
I selected this article from Curatti written by Susan Gilbert because it shows you great tools to help create a successful digital content strategy.
Help create a more efficient WordPress website and content reach for your blog posts.
12 Great Digital Content Marketing Tools
With the right plugins and tools you can help your brand stand out. I agree that in order to attract more a larger audience it's important to take advantage of what's available.
Gilbert provides the best tools to help make your content reach a more successful one.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/h5tN30930IA
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
Rescooped by malek from Curation, Social Business and Beyond |
Content first, then leveraging social
I selected this article from Curatti written by Michael Brenner because it provides insights on how to create a vibrant content marketing hub for your business.
Brands need to develop their own digital content platform before leveraging social media.
Why Social Media is About Distribution
A brand-owned content platform will build an audience more than just relying on social media. I agree that you can reach more people by effectively reaching your target market with the information they are seeking.
Brenner explains how to create your own branded hub in an authentic and simple way.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/LjmA308PcKP
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
Rescooped by malek from Content Creation, Curation, Management |
Content marketing continues to evolve yet the purpose remains the same; drive site traffic, which should lead to an action or sales conversion. While this
Rescooped by malek from Digital Brand Marketing |
I can’t help but be grateful for the CMI community and all of the tips I’ve learned along the way this year. While I always glean so much from our community, I want to pay a special thanks to our Content Marketer of the Year finalists.
While all of these individuals offer a lot for us to learn, I’m definitely stealing these six ideas. (You can also get more stolen ideas in this post from 2015and this one from 2013.)...
Learn the six ideas being stolen from the Content Marketers of the Year finalists by Content Marketing Institute’s head of content.
Rescooped by malek from Surviving Social Chaos |
Content Marketing Institute Founder Joe Pulizzi says recent news illustrates five trends for content marketing in 2017.
Rescooped by malek from Digital Brand Marketing |
Our brain passively takes in dry information. However, when we are hearing or listening to stories, It is full
I selected this article from Curatti written by Scott Aughtmon because it explains the scientific process behind our brain response to compelling content.
Understand what drives people to respond to a story.
Study Reveals Engaging Content Wins Over Readers
The creative locations in the brain respond to certain types of storytelling. I agree that in order to attract an audience you need to understand what how they respond.
Aughtmon shows us how the mind if affected when presented with a catchy story.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123RF.
Read full article here: http://ow.ly/5oox306XfiI
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
Rescooped by malek from Mastering Facebook, Google+, Twitter |
Pinterest is building a new media channel for publishers and brands to create videos and multimedia posts, according to advertisers familiar with the plans.
The Pinterest media section is similar in concept to how publishers work closely with Snapchat, Twitter, Facebook, and Instagram, the advertising sources said speaking on condition of anonymity. The design and content would be uniquely Pinterest but it gives publishers and brands a more structured playground to share to the site.
There will be places for advertisers to buy into media sections, for now at least. A person familiar with Pinterest’s plans said the new channel’s ad offering will be pushed out initially as a test. Where the company takes it from there remains unclear....
Pinterest exploring video marketing for publishers and brands.
Rescooped by malek from Content Creation, Curation, Management |
Create comics, cartoons and memes online. Share your creations on Facebook, Twitter or Google+. Free online cartoon maker and comic creator.
Rescooped by malek from AtDotCom Social media |
In the modern digital age, it has become significantly more difficult and challenging to capture the attention of the sophisticated consumer