Adobe Digital Insights: The State of the Digital Union 2017 by Douglas Karr on MarTech
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digital marketing strategy
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Adobe Digital Insights: The State of the Digital Union 2017 by Douglas Karr on MarTech
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Movies and TV shows have a big impact on what we like. They go beyond product placements. If you saw something in a movie or a TV show, you'll find it on these sites.
Movie Location is trove of information about famous places from famous movies
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In this week's #SproutChat recap, we look at geolocation marketing and how targeting specific audiences can help social ad reach and awareness.
geolocation marketing and how brands can reach the right audience, in the right location, at the right time.
Rescooped by malek from Business: Economics, Marketing, Strategy |
In this era of immense competition, digital media is playing a crucial role in the corporate world.
Research shows that 64% of people use social media channels to find inspiration for shopping. Thus, designing a top-notch digital marketing campaign is essential for both newly emerging and well-established brands.
Even the best marketing connoisseurs can sometimes derail the entire campaign by making seemingly harmless mistakes that don’t go down too well with their target audience.
Rescooped by malek from Business: Economics, Marketing, Strategy |
Yes, this year is again a year of rooster, and a fiery kind for that matter, especially gifted for accuracy, loyalty, and devoted work, and another contender for the ruler of the year has precisely these features – chatbot. It is no coincidence that all digital creatives consider 2017 also the year of chatbots because it has been shown that out of all trends and innovations, bots (and artificial intelligence) hold the first place and do not intend to go awry. Namely, companies increasingly recognize the values of the Chinese rooster and leave chat communication to bots – ensuring the accuracy of the transferred information, uninterrupted availability and stoically automated commitment to billions (!) of users.
Rescooped by malek from Business: Economics, Marketing, Strategy |
Have you tried putting together a list of top industry influencers?
Curating and publishing this type of list, while reaching out to featured influencers, is proven to create a large amount of exposure for your blog from a highly targeted audience.
This tutorial will walk you through the process. Though I focused on social media influencers, the process can work for just about any industry.
Rescooped by malek from Business: Economics, Marketing, Strategy |
Chatbots have been the talk of the content marketing world recently, with many brands out there developing and testing their own.
The opportunities that chatbots offer are undeniable and chatbots can be implemented in various ways to suit a range of businesses and customer needs.
Rescooped by malek from Business: Economics, Marketing, Strategy |
According to Ogilvy, the organic reach of content published by brands on Facebook is plummeting.
In an attempt to make feeds more relevant to their users, Facebook has prioritized content shared by friends and family. As social networks acquire more users and see more activity on their pages, organic reach is sure to continue its descent.
It is important for marketers to remember that social networks are search engines in their own right, and like Google, will continue to focus on providing their users with the most relevant content.
As a brand, how do you ensure that your content continues to reach your target audience, and a good percentage of them?
Rescooped by malek from Business: Economics, Marketing, Strategy |
Visuals play an increasingly important role in marketing - they appeal to customers and increase engagement. Hence, Instagram is the perfect platform for a successful Internet marketing campaign.
Unfortunately, however, few social media marketing teams understand the true value of the platform, especially when sharing captivating pictures translate into engaged followers and more sales.
There are some who are under the impression that Instagram won’t yield results, they start Instagram accounts and then close them.
But whether you've tried and failed, or have never even logged in, now is the time to get on the Instagram train. A solid Instagram account can transform your social media following and generate revenue for your business.
Fortunately, Instagram is not as confusing as it initially may seem. This guide will help you to understand what Instagram is all about, putting you in a position to finally win with the platform.
Rescooped by malek from Business: Economics, Marketing, Strategy |
Is video part of your marketing strategy?
Are you wondering how Facebook’s short-form video format could help your business?
Facebook Stories brings a new video format to Facebook that closely resembles Instagram Stories.
In this article, you’ll discover what you need to know to succeed with Facebook Stories.
Rescooped by malek from Startup - Growth Hacking |
Starting a business is not easy… but making it successful in the long run is an even greater challenge.1
A big chunk of startups will fail and only a few select ones will be able to survive. Among the startups that succeed to exist, only the creme de la creme will go on to become world-renowned brands.
In the totally dreamy, almost filmy startup world, dreams do come true. However, it’s not only with sheer luck that startups like UberCab transform into ubiquitous brands like Uber and become the most valued privately held company in the world. A lot of hard work, resilience, grit, and belief go into making a startup successful.
Rescooped by malek from Business: Economics, Marketing, Strategy |
How to make crucial decisions regarding your retargeting budget.
Decisions, decisions, decisions; it can be difficult making the right choice for you when considering to spend your remarketing budget with Facebook or Google. Where most PPC managers go wrong is the actual decision-making process. It is crucial understand what you should consider before making a decision.
Rescooped by malek from Business: Economics, Marketing, Strategy |
Instagram offers incredible opportunities for businesses of all sizes to reach their target audiences.
But as more and more brands join Instagram and the feed becomes more competitive, it can be harder to stand out.
Imagine being able to reach the specific groups of Instagram users you want to connect with, engage them, and convert them into customers.
Well, that’s totally possible!
Rescooped by malek from Business: Economics, Marketing, Strategy |
When it comes to mailing list services and autoresponders, few services out there are more popular than MailChimp. As of June 2014, MailChimp was sending out over 10 billion emails a month. That’s a lot of communication. And there’s no one better suited to wrangle that communication than MailChimp data scientist and author, John Foreman.
His insights and the data science work he’s done for MailChimp, as well as other companies like Coca-Cola, Royal Caribbean, Dell and more have helped not only grow these respective businesses, but also forged new paths in understanding what it means to create impactful, actionable and meaningful data science discoveries.
So how can you follow his lead and put data science to work for you? Let’s take a closer look:
Rescooped by malek from Business: Economics, Marketing, Strategy |
For each and every social network, one of the first and most important questions is: How can I grow an audience? And by now you should know enough about us, that we will never tell you „Pay for ads“ without telling you some other methods to grow a targeted audience, first.
That is no different for Instagram.
Rescooped by malek from Business: Economics, Marketing, Strategy |
TL;DR: Mention other people.
It’s that simple. People spend hours slaving over fantastic content but forget to consider how they are going to promote it when it’s finished. Then when it’s ready they tweet/share/pin it into the ether and it’s gone forever.
You’re left thinking it was no good, doubting your own ability and crying into your Weetos (just me?) when in fact you just didn’t give anyone a reason to read it.
Rescooped by malek from Marketing Automation, Marketing, Sales and Lead Generation |
Digital advertising trends show digital is now the largest advertising channel in U.S. It is expected to be the largest in the world this year.
Rescooped by malek from Business: Economics, Marketing, Strategy |
Few people see it as such, but content curation is more of an art than a science. There is no set formula, and the better your brush strokes are, the more likely you are to succeed. This is one of the reasons why some people/brands have more engagement on their social media pages than others. They just seem to ‘get’ their audience, and their audience ‘gets’ them. The more planned your content curation efforts are, the more likely you will be to enjoy its benefits.
Rescooped by malek from Business: Economics, Marketing, Strategy |
Let’s get straight to the point; brands recognize the huge opportunity within Influencer Marketing but not many brands feel that they are being successful at it. Especially with large enterprises the hiatus that is left between blue sky thinking and operational reality is arguably larger than the shock of a Trump news conference. In a time where brands often say “Influencer Relations is a core part of our strategy” and “we have not engaged with influencers yet” in the same sentence, something needs to change.
Rescooped by malek from Business: Economics, Marketing, Strategy |
Want to simplify your social media marketing? Save time when posting updates? Lilach Bullock shares her top 10 favourite tools to automate your social media
Rescooped by malek from Business: Economics, Marketing, Strategy |
You’re familiar with influencer marketing. You already know the benefits it can offer your business. Now you want to launch your very own influencer marketing campaign, but you want to make sure you’re doing it right.
As Denis Waitley said, “Expect the best, plan for the worst, and prepare to be surprised.” Planning for the worst means learning about the potential problems you could encounter, and being prepared to face them.
In this post, you will get an in-depth look at some of the biggest influencer marketing challenges, and how you can overcome them.
Rescooped by malek from Business: Economics, Marketing, Strategy |
Facebook's organic reach is dying, but it’s actually a good thing, because what we’re left with now is a far more powerful paid marketing tool.
Rescooped by malek from Business: Economics, Marketing, Strategy |
There are several Facebook ad myths and misconceptions that are preventing marketers from unlocking the real power of the platform.
Rescooped by malek from Business: Economics, Marketing, Strategy |
Rescooped by malek from Business: Economics, Marketing, Strategy |
Research shows that being immersed in web activities might reduce our ability process information. The enigma of social media and critical thinking.