Instagram has become an influential force in the fashion industry, and brands are using it to their advantage.
Get Started for FREE
Sign up with Facebook Sign up with X
I don't have a Facebook or a X account
digital marketing strategy
Think | Visualize strategic marketing planning Curated by malek |
Scooped by malek |
Instagram has become an influential force in the fashion industry, and brands are using it to their advantage.
The "Industry Incubator" where virtual focus groups can point to the best new designs.
Scooped by malek |
Another disruption in fashion industry: when you don't need a blog. A good analysis of the content spectrum in fashion marketing
Zara is a good example of still reaching your fans effectively without typical content assets.
Scooped by malek |
Traditional retailers are scrambling to salvage sales. Meanwhile, there's a bigger problem looming overhead.
Generation X is changing the Fashion worl..
stores like Zara, with rapid-fire supply chains, are succeeding; they can respond to trends churn out runway-esque designs swiftly
Rescooped by malek from Daily Magazine |
Life is hard, life is difficult. But those brilliant gadgets and gizmos are designed to make your life easier.
They will actually make your life much easier. Have a look.
Rescooped by malek from Curation Revolution |
You may catch Marty combing through Vogue, Elle and Vanity Fair at B&N. Why? Fashion mags are great visual marketers - 8 Visual Marketing Tips From Vogue. Here are 8 Visual Marketing Lessons from Vogue:
* Be specific & BIG NUMBERS are great ways to be specific.
* Be branded – take advantage of existing brands such as Shades of Grey.
* Be topical – March is “fashion week” in NYC and both magazines have extensive features.
* Be welcoming – note how both models look directly out at the viewers (my favorite online engagement pose).
* Use SOUND – “Sexy, Shiny, Bouncy Hair sounds fun. “Full on Fashion Force” sounds forceful. Words create rhythm and sounds that adds to or detracts from compelling images.
* Juxtapose – “street chic” and “fashion force” are examples of creative juxtapositions.
* Use Action Verbs – which of these action verbs AREN’T on either cover? grab, be bold, upgrade, must have, takes on, and rock? Yep, all of those “action verbs” are in sub-headlines.
* Simple Colors – ONLY colors used for headlines and sub-heads are black, white and red.
@Martin (Marty) Smith proves again simplicity is the tip of sophistication. A clean dozen of how-to. For a visually wired species like human being, it's always the eye placement and the body positioning.
It's hard to walk into a B-2-B client using Vogue as an ex. but everything they do has relevance. Takes an openminded client to know it.
Rescooped by malek from Curation, Social Business and Beyond |
Announced today, Kyoo is a social media aggregator that intelligently finds, indexes and displays social content on any topic.
The business versions of Kyoo allows organizations to aggregate and display content on their own sites, with moderation tools, in a similar fashion.
It features hot topics bubbling up in U.S. News, World News, Business, Science & Tech, Entertainment, Politics, Sports, What’s Viral and Lifestyle sections.
You can browse sections or search for topics of interest.
Each topic page is an amalgamation of topic-related tweets, public Facebook status updates, YouTube videos, Flickr photos, Delicious bookmarks, and top news stories from Digg and Reddit.
With a broad spectrum of channels, Kyoo provides a real-time, contextual glimpse at what’s happening in the world based on the updates pouring in from social media sites, making it akin to a crowdsourced 24-hour news network.
Kyoo is free to use for consumers, though it does offer a separate business product for companies that starts at $349 per month.
Rescooped by malek from Curation, Social Business and Beyond |
Announced today, Kyoo is a social media aggregator that intelligently finds, indexes and displays social content on any topic.
The business versions of Kyoo allows organizations to aggregate and display content on their own sites, with moderation tools, in a similar fashion.
It features hot topics bubbling up in U.S. News, World News, Business, Science & Tech, Entertainment, Politics, Sports, What’s Viral and Lifestyle sections.
You can browse sections or search for topics of interest.
Each topic page is an amalgamation of topic-related tweets, public Facebook status updates, YouTube videos, Flickr photos, Delicious bookmarks, and top news stories from Digg and Reddit.
With a broad spectrum of channels, Kyoo provides a real-time, contextual glimpse at what’s happening in the world based on the updates pouring in from social media sites, making it akin to a crowdsourced 24-hour news network.
Kyoo is free to use for consumers, though it does offer a separate business product for companies that starts at $349 per month.
The "Industry Incubator" where virtual focus groups can point to the best new designs.