This article is a quick read covering five marketing technologies that CMOs prefer to invest in –
Marketing Automation
Omnichannel Marketing
Analytics and Tracking
Optimization and Conversion
Programmatic
Via Marteq, massimo facchinetti, Os Ishmael
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digital marketing strategy
Think | Visualize strategic marketing planning Curated by malek |
Programmatic not normally on the B2B CMOs agenda, so replace that with CRM.
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