For most startups, attracting the first 100 customers can be a challenge. Here are 29 actionable steps you can start using today to reach this milestone.
Via Marc Kneepkens
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digital marketing strategy
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Rescooped by malek from Competitive Edge |
For most startups, attracting the first 100 customers can be a challenge. Here are 29 actionable steps you can start using today to reach this milestone.
Rescooped by malek from Digital Brand Marketing |
Despite living in a digital age where we’re practically swimming in a sea of big data, there are lots of marketers who think a data-driven approach to marketing is for the nerds. For whatever reaso…
Rescooped by malek from content marketing |
Want to boost your Facebook ad performance? Discover six ways Facebook ad metrics can help you improve your Facebook ads.
Rescooped by malek from Digital Brand Marketing |
If you can get many people to view, consume and enjoy your content, great! But the objective is to convert fans into customers. The only way to know if you're
"Everyone knows how to measure obvious “win” metrics like conversion rate. But like a wide receiver catching a touchdown in the end zone during a football game, a conversion is the final result of many other things happening correctly and in the correct order." - Nick Rojas
"Everyone knows how to measure obvious “win” metrics like conversion rate. But like a wide receiver catching a touchdown in the end zone during a football game, a conversion is the final result of many other things happening correctly and in the correct order." - Nick Rojas
"Everyone knows how to measure obvious “win” metrics like conversion rate. But like a wide receiver catching a touchdown in the end zone during a football game, a conversion is the final result of many other things happening correctly and in the correct order." - Nick Rojas
"Everyone knows how to measure obvious “win” metrics like conversion rate. But like a wide receiver catching a touchdown in the end zone during a football game, a conversion is the final result of many other things happening correctly and in the correct order." - Nick Rojas
Rescooped by malek from Digital Brand Marketing |
This article discusses an idea for more effectively defining and measuring visitor engagement with text-based content like blogs, articles, or essays, on a website whose central value proposition is based on that content.
Let's improve on Time on Page or Pages per Session as a measure of content quality.
Quote: "I would propose a better way: we could measure how long the "container" for our main piece of content is visible to the visitor and has been on screen. We can measure this by page or by session, just as we do with time on page and time on site, but the main difference is that we are only measuring what is relevant to provide us feedback as to how engaging content is or how long our audience takes to read it."
Let's improve on Time on Page or Pages per Session as a measure of content quality.
Quote: "I would propose a better way: we could measure how long the "container" for our main piece of content is visible to the visitor and has been on screen. We can measure this by page or by session, just as we do with time on page and time on site, but the main difference is that we are only measuring what is relevant to provide us feedback as to how engaging content is or how long our audience takes to read it."
Rescooped by malek from Competitive Edge |
If you are a very early stage entrepreneur, then the next 10 minutes reading this post will probably save you weeks of time.
Like you, we started out with just a vision in our heads and little experience in running a SaaS business. Most of the time we had little clue of what we needed to do to convert traffic into leads and leads into customers. We got some great ideas from experts in the field, but the amount of knowledge on Conversion Rate Optimization (CRO) can be overwhelming sometimes, especially for early stage startups.
So we did what we like to call as ‘experiments’ on CRO rather than have ‘strategies’. Some of these experiments have worked brilliantly for us and well, some have failed miserably. So we are sharing our learnings with fellow entrepreneurs who are starting out. The idea is to share our experience with young entrepreneurs just like us and to convey the message that it is a good practice to go with your gut instinct and experiment with options.
Read more: http://snip.ly/J6Fi
Get your Free Business Plan Template here: http://bit.ly/1aKy7km
"It has been an absolute delight working with you and this will be just a beginning in my relationship with Growthink.
I am very satisfied with my business plan and financial plan. Your work is outstanding."
Michael Mundi
Mundi Homes
Rescooped by malek from Must Market |
This post shares 3 simple web metrics to help find the 20% of stuff controlling 80% of your online business because online only Pareto can hear you scream.
Use these three simple metrics to find your long tail:
Rank
% of Total
Running Total
A simplified review of the 80-20 rule in sales. The Running Total is an interesting parameter to be considered. Need more on "Profitability" fractal from @Martin (Marty) Smith
Rescooped by malek from AtDotCom Social media |
Follow this 4 stage escalation process to help you analyze and reduce webpage bounce:
Need help with your bounce rate, Clicktale is a great product I've used it for years.
Rescooped by malek from Mastering Facebook, Google+, Twitter |
Do you know about all the Pinterest marketing metrics and what they do? See how you can use them to track your brand's activity on Pinterest!
There are a lot of valuable metrics on Pinterest that marketers can keep track of to see how well their brand is doing. By looking at each stat seperately, you can see what you're business is doing well and the areas that need improvement. It's a numbers game that's constantly changing, so don't be discouraged if some numbers are lower than expected. You'll get the hang of it!
We found a great infographic
from branderati.com and shareroot.co and posted it below for you to see each of the Pinterest marketing metrics and read what it will help your brand keep track of. These tools will give you the ability to see the full picture of your marketing efforts on Pinterest.
Rescooped by malek from Must Market |
The Seven Startup Metrics You Must Track
Forbes
Not spending enough time gauging your business's progress can be just as harmful as wasting your time with needless emails or Excel sheets.
Conversion to paid rate: if you started with a freemium model
Agree, our Triangle Startup Factory Funded startup is tracking most of these "magic metrics".
Rescooped by malek from Digital Storytelling |
Karen can always find a new angle in digital storytelling
Monitor and measure. Karen's comments and finding Jose's rubrics are most helpful.
Scooped by malek |
Most businesses have gotten wise to the notion that they need to formulate a content marketing strategy. Those that fail forget to follow these vital steps.
I come from the print side of the media business, where it can be notoriously difficult to gauge an ad's true impact. Quantifying marketing efforts and proving to clients that they were successful can be challenging because the available benchmarks and performance metrics are often susceptible to subjectivity.
This year, as I entered the digital advertising space, I did so with a mixture of trepidation and relief. Finally, our content marketing efforts would be measurable! Throughout my various roles in the print content marketing arena, I've consistently trumpeted that quality matters, that it is worth investing in strong storytelling, and that raising the caliber of content will positively affect marketing results. This notion, though, was sometimes hard to prove to my friends over in sales -- except, perhaps, by citing repeat business and touting client testimonials.
Now the quantifiable nature of the digital world allows us to measure just about anything, including three factors that help marketers gauge the success of their content: click-through rates, time spent on content, and shares via social media. When monitoring these factors, you'll quickly realize just how important it is to invest in talented writers, find credible sources, and implement an in-house editing process. These practices not only have a marked positive impact on your statistics, but failure to adopt them might also result in a content creation and distribution strategy that does more harm than good.
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