Warner Bros. is bringing its big-screen superhero film to the small screen with a sponsored 24-hour Discover channel on Snapchat as part of the social media hype to include mainstream consumers in the fan frenzy.
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Reflecting the growing opportunities to reach millennials with super short native engagements on mobile, Warner Bros. also showcased its new film, Central Intelligence, on Snapchat with a quick teaser in the platform's Now