Wondering what metrics you should use to demonstrate value to your clients? Columnist Marcus Miller shares some of the most useful KPIs in terms of connecting SEO outcomes to business objectives.
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Wondering what metrics you should use to demonstrate value to your clients? Columnist Marcus Miller shares some of the most useful KPIs in terms of connecting SEO outcomes to business objectives.
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When done right, SEO gives small businesses a huge opportunity to cut through the noise of the Internet and get noticed.
Business intelligence and online competitor analysis is a major factor in determining your business direction..
Over the past decade, search engine optimization has changed dramatically.
What once consisted of trying to outwit an algorithm has now evolved into a sophisticated art of audience targeting, centered around delivering tangible value to prospects and customers.
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...A user asked Cutts how algorithms parse the differences between popularity (high pageview totals) and actual subject matter authority. The question was framed in the context of social media: If social signals affect search algorithms, does Google trust the traffic coming from Facebook or Twitter as an indicator of expertise?
The video response was, while it’s a work in progress, search crawlers are getting better at assessing credibility. One of the ways they do this is the old reliable method – links. However, they don’t bestwo authority in a vacuum. Basically, a website with a lot of inbound links from relevant (and well-known) sites will build authority on that topic.
A website with a lot of inbound links from relevant (and well-known) sites will build authority on that topic.
This is a call for subject-matter consistency. If a business reliably provides resources and valuable information about a certain topic, it will accumulate inbound links that contribute to page authority....
Why popularity is not coupled with authority... an inherent question
What's the difference between popularity and authority? SEO.
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Panda, Penguin, Phantom, Hummingbird. Disappearing keyword data. Personal / universal / local / mobile search. These are indeed “interesting times” for SEO professionals, with rapid and wide-ranging changes to the search landscape being announced at an accelerating pace.
Given all of this change, what are the best practices for SEO as we head into 2014? Which SEO strategies, tactics, and ranking factors still apply? How have SEO techniques changed in the post-Penguin world? How do you recover rankings if your site is hit by a penalty?Find the answers to these questions and more here in more than two dozen of the best SEO guides of 2013 so far....
The always-awesome @TomPick shares invaluable SEO resources.
Effectively measuring the results of SEO and digital marketing campaigns is a huge challenge. We have lots of data, but in its native format, a tool like Google Analytics often does more to confuse than deliver insight