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digital marketing strategy
Think | Visualize strategic marketing planning Curated by malek |
Scooped by malek |
Discover how to give your videos more visibility in YouTube search results.
YouTube is a great way to get leads organically for your business and the likelihood that your direct competitor is also using YouTube to get leads is pretty slim.Â
Rescooped by malek from Content Creation, Curation, Management |
The second biggest search engine on the planet and the most popular video sharing platform, YouTube is often an untapped source of social media influence for brands. Due to the unique way the platfor…
Scooped by malek |
To help you make the most out of YouTube, we've put together a list of the lesser-known hacks, tips, and features YouTube has to offer.
Deploy YouTube to easily create a photo slideshow, and even set it to music using their royalty-free audio library?
Rescooped by malek from Digital Brand Marketing |
I was recently offered a free cable subscription and I said “Why? I don’t have a TV, and all my shows are on YouTube.” I would like to think that none of the stereotypes listed here apply to me. Fortunately, usage statistics can shed light on the reality of negative stereotypes of YouTube users.
The stereotypes in this infographic are really stereotypes of internet users, or Internauts, in general. I think these negative generalizations came out of the fact that computers were largely marketed as toys for boys when personal computers were first coming out. Of course, computers, and the internet, are much, much more than that, but when people kept interacting with this thing that had been presented as a toy, it was interpreted by the wider public as immature and unhealthy.
As this infographic on the growth of the internet shows, internet use exploded in the decade between 2002 and 2012, and is only increasing as more and more of the world comes online. Sterotypes of internet users are going to die pretty quickly as the vast majority of people on earth join the ranks....
Rescooped by malek from Creative teaching and learning |
"As a denizen of the internet, I frequently find myself wanting to turn YouTube videos into GIFs, but I've never been very good at doing it on my own. Fortunately, the internet's overwhelming love ..."
Dead simple and produces high quality GIG
Scooped by malek |
There are two tips in this video. They are very simple, yet powerful!
While #1 has already been implemented by a lot of channel owners, the second one is totally new to me. Have you tried it? And how has it worked for you?
Excellent content! Make your visitors to your YouTube channel view until the end! #YouTube #internetmarketing #homebasedbusiness #techniquesfor engagingyourlist
Rescooped by malek from Internet Presence |
Social media, if used properly, is one of the best marketing channels and a powerful tool for the customer acquisition. The amount of blog posts written about social media and entire blogs dedicated …
Get your Free Business Plan Template here: http://bit.ly/1aKy7km
A bunch of the most successful startups are actively using social media to gain an edge.Instead of shelling out millions of dollars for a Super Bowl ad, these small companies fight to generate buzz by creating viral content and encouraging shares and likes.
Once a product or service becomes the one everyone is talking about, customers gravitate toward it, eager to learn more.
Scooped by malek |
Twitter just launched a YouTube for Vines, Vine.co, and it’s great news for brands.
Time for brands to put Vines into playlists in the form of chennels.
Scooped by malek |
The first game my father ever played in professional baseball, the coach walked him to the mound, slapped him on the back, and said, “We have two men on base -- you get them out, I won’t put you back on a plane tonight.
A great motivational list
Rescooped by malek from Public Relations & Social Marketing Insight |
Klout hunter or not, here are 10 social sites that can build the brand called you. Get the insights and tips from this handy infographic.... You have probably noticed how people get their intel about you before they are going to meet you? Right, via social media. How to fuel the brand called you with social media? In the age of the internet Google search results, Facebook and LinkedIn are creating the first impression about you. Technology can help us to predict our personal marketing future....
Short, to the point guide
A look at how technology can help us to predict our personal marketing future....
Rescooped by malek from Content Curation World |
I'll give it a try, looks interesting
Great possibilities for students to publish all their content to one place.
Rescooped by malek from Curation, Social Business and Beyond |
This piece and infographic is from Adam Vincenzini on his blog.
I selected this article because it's another way for you to find key influencers and these tools will help to narrow your search
Here are some highlights:
Instead of focusing on the subjectivity of this process (and how this insight is deployed) Here's how you can use a combination of free tools to narrow your search.
Where do online influencers operate?
**They are active everywhere:
Most popular are:
blogs, Twitter, Facebook, YouTube, Online
communities, discussion boards
Assumptions:
**Influencers are active on Twitter
**Influencers operate some for of blogging hub
Focus on the intelligence you can glean from Twitter initially then verify this initial sweep with blog (or relevant hub) data
The initial steps involve:
1. Search by keyword
2. Search by location
3 tools useful in the process: The first two you can also search by location:
**followerwonk.com - then run this through another influencer tool -
tweetlevel to give it even more relevance (this isn't fool proof)
**locafollow.com
**twingulate.com
There are more suggestions in this piece having said that:
**No matter how hard we try, a 100% fool proof influence rating is near on impossible because influence is not a science, it can't be.
** this can help narrow things down, significantly
Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"
Read full article here: [http://tinyurl.com/7humubp]
Rescooped by malek from Content Curation World |
Robin Good: YouTube auto-generated channels are channels that are automatically created by dedicated algorithms to collect trending and popular videos by topic.
"Auto generated channels act like user channels in that you can subscribe to them and stay updated on new videos.
In addition, auto generated channels provide:
-> The ability to subscribe and get regular updates about this topic on YouTube on your feed
-> A way to find other channels related to this topic
-> More context about this topic from Wikipedia or other sources
YouTube algorithmically determines the central topics in a video and then uses that information to develop great collections of videos for any topic of interest.
These channels do not convey any editorial opinion.
Example: http://www.youtube.com/topic/1ww-xJuh0ew/digital-curation
More info: http://support.google.com/youtube/bin/answer.py?hl=en&answer=2579942
(Thanks to Alex Briscese for pointing me to this)
Rescooped by malek from Social Media Marketing & CRM |
If you are still suffering from the morbid fear of producing you own video, here is
A few things that you can do without producing any piece of video content of your own:
*Commenting (on others videos, or channels)
*Sharing (more on that later)
*Creating playlists of your favorite YouTube videos
*Rate videos (1-5 stars)
*Favorite Videos (another playlist)..
Rescooped by malek from Marketing Strategy and Business |
Online video is now one of the best ways to communicate with your audience and build relationships. In terms of both the number of videos uploaded and the number of overall video views, YouTube is by far the most popular online video publishing and sharing site.
You can create a free YouTube channel for your business, and within minutes publish your original video content to the world. Even if you don’t have a budget for video creation, you can become a YouTube video publisher. Check out the following free or affordable services and apps that can help you get started making YouTube videos for your business....
[read full article http://j.mp/vYPTT1]
Rescooped by malek from SOCIAL MEDIA, what we think about! |
WeVideo, a newly launched cloud-based collaborative video editing platform, is today announcing integration with YouTube. Starting this afternoon, YouTube users will be able to access a basic version of WeVideo’s online service in order to edit their video clips by adding titles, effects, animation, music, narration and more.
The editing tool will be provided directly on YouTube itself at YouTube.com/create.
To be clear, WeVideo is not the only editing tool that Google’s online service provides, but it hopes to soon to be the most robust. YouTube’s own editor is fairly basic, and other tools like Magisto are more limited in scope. With WeVideo, the goal is to bring a more full-featured, professional-grade video-editing solution to the cloud that’s also easy enough for anyone to use...
Rescooped by malek from Curation, Social Business and Beyond |
Announced today, Kyoo is a social media aggregator that intelligently finds, indexes and displays social content on any topic.
The business versions of Kyoo allows organizations to aggregate and display content on their own sites, with moderation tools, in a similar fashion.
It features hot topics bubbling up in U.S. News, World News, Business, Science & Tech, Entertainment, Politics, Sports, What’s Viral and Lifestyle sections.
You can browse sections or search for topics of interest.
Each topic page is an amalgamation of topic-related tweets, public Facebook status updates, YouTube videos, Flickr photos, Delicious bookmarks, and top news stories from Digg and Reddit.
With a broad spectrum of channels, Kyoo provides a real-time, contextual glimpse at what’s happening in the world based on the updates pouring in from social media sites, making it akin to a crowdsourced 24-hour news network.
Kyoo is free to use for consumers, though it does offer a separate business product for companies that starts at $349 per month.
Rescooped by malek from Curation, Social Business and Beyond |
From the original article: by The Huffington Post
A popular trend is using YouTube to amalgamate a series of short clips into one video.
Take the adidas 120 edition video as an example which uses multiple clips of everyday people doing things in line with the brand message 'head over heart'.
The brand is acting as the curator for their audiences, and making the fans feel involved by including them in the video.
Another brand that has brought the fans into the video is the Google Chrome advert where they showcased Lady Gaga's from around the globe and made a combined video generating nearly 4 million views. This can play on nostalgia, for example the 100 years of East London Style video, this offers a quick snippet of time progression with is essentially delivering 100 years in 100 seconds of film which generated 2.5 millions views.
There are lots of examples of this being highly popular, one more example being the curation of 100 YouTube videos that combined to make up one Led Zeppelin song from fans around the world, which was featured on Mashable as their viral video of the day.
Rescooped by malek from Curation, Social Business and Beyond |
Announced today, Kyoo is a social media aggregator that intelligently finds, indexes and displays social content on any topic.
The business versions of Kyoo allows organizations to aggregate and display content on their own sites, with moderation tools, in a similar fashion.
It features hot topics bubbling up in U.S. News, World News, Business, Science & Tech, Entertainment, Politics, Sports, What’s Viral and Lifestyle sections.
You can browse sections or search for topics of interest.
Each topic page is an amalgamation of topic-related tweets, public Facebook status updates, YouTube videos, Flickr photos, Delicious bookmarks, and top news stories from Digg and Reddit.
With a broad spectrum of channels, Kyoo provides a real-time, contextual glimpse at what’s happening in the world based on the updates pouring in from social media sites, making it akin to a crowdsourced 24-hour news network.
Kyoo is free to use for consumers, though it does offer a separate business product for companies that starts at $349 per month.
 The value of content marketing lies in the value it generates for business. Find out which metrics can help you gauge your content performanc