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I selected this article from Curatti written by John Jantsch because it provides insights on how to take advantage of new technology and trends for business growth.

Understand digital disruption instead of avoiding it

Are You Ready for New Technology?

We are experiencing new trends and digital experiences like never before. I agree that in order to harness its full power you need to embrace the latest changes.

Jantsch explains what technology means to your business and how to keep up with the pace.

Here's what caught my attention:

• In ten years we will see less cashier workers, travel agents and social media managers. It's time to move forward into the next decade of digital influence.

• The new trend is a virtual office without a large number of employees. As a result there are better products and services being delivered.

• People are getting older and living longer. This opens up a whole new industry in the medical field in both care and technology.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/R2SC307wZnX

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The use of social media platforms by sales people to generate leads and convert them into successful B2B conversions to generate revenue is summed as the concept of social selling. It’s an approach that leverages the use of various social media tools to filter targeted information based on locations, business verticals & social media profiles. The process enables sales professionals to post social updates, tweets & messages on the social media domain from their personal accounts to build their credibility as industry experts.

Read More // http://pallab-kakoti.blogspot.in/2014/02/social-selling-b2b-sales.html

Some may see conversion as an online transaction, others as a sign up or an upgrade to a paid plan. Conversion objectives vary and are therefore crucial to define the attributes for different referrers & social networks. Determine the original referrer as the first touch attribution where they first heard & saw the social content or was it the referrer of the visit where the story was seen and where the actual conversion occurred as the last touch attribution.

Read More // http://pallab-kakoti.blogspot.in/2014/03/social-media-impact-to-boost-conversions.html

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