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Notebook or My Personal Learning Network
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a personal notebook since summer 2013, a virtual scrapbook
Curated by
Gilbert C FAURE
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Scoop.it!
Gilbert C FAURE's insight:
agree; but content curation is also open knowledge watching and depends on the breadth of the field 
LennyFromTheBlock's curator insight,
June 21, 2020 9:56 PM
I've always wanted to know the difference, if there was any, between content curation and content marketing, and I found it! I found out there is a huge difference between the two and even though they sound like the same things, they are not. This article is such an easy read if you have extra time on your lunch break or on the bus to work! Content curation is looked at as easy and effortless but actually is more time consuming because you have to go through site after site, and infographic after infographic to look for the perfect ones for your intended audience. 
Amanda Schenk's curator insight,
June 22, 2020 10:56 PM
The media industry is just one blurred line. Every subject and specialty overlaps at least a tiny bit with another. However, though content curation and content marketing are frequently seen as synonymous, they are distinctly different.
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Notwithstanding the viral content-marketing tam-tam keeps selling the idea of content curation as a miracle-shortcut to work less, produce more content and get all of the benefits that an online publisher would want to have, reality has quite a different shade.
To gain reader's attention trust and interest, it is evidently not enough to pull together a few interesting titles while adding a few lines of introductory text.
Unless your readers are not very interested themselves into the topic you cover, why would they take recomendations from someone who has not even had the time to fully go through his suggested resources?
Superficially picking apparently interesting content from titles or even automatically selecting content for others to read is like recommending movies or music records based on how much you like their trailers or their cover layouts.
Can that be useful beyond attracting some initial extra visibility?
How can one become a trusted information source if one does not thoroughly look and understand at what he is about to recommend?
This is why selling or even thinking the idea of using content curation as a time and money-saver is really non-sense.
Again, for some, this type of light content curation may work in attracting some extra visibility in the short-term, but it will be deleterious in the long one, as serious readers discover gradually that content being suggested has not even been read, let alone being summarized, highlighted or contextualized.
Content curation takes serious time.
A lot more than the one needed to create normal original content.
Find good content, resources and references. Even if you have good tools, the value is in searching where everyone else is not looking. That takes time.To curate content you need to:
Read, verify and vet each potential resource, by taking the time needed to do this thoroughly.
Make sense of what that resource communicates or represents / offers and be able to synthesize it for non-experts who will read about it.
Synthesize and highlight the value of the chosen resource within the context of your interest area.
Enrich the resource with relevant references, and related links for those that will want to find out more about it.
Credit and attribute sources and contributors.
Preserve, classify and archive what you want to curate.
Share, distribute, promote the curated work you have produced. Creating it is not enough.
(While it is certainly possible to do a good curation job without doing exactly all of the tasks I have outlined above, I believe that it is ideal to try to do as many as these as possible, as each adds more value to the end result you will create.)
These are many more steps and activities than the ones required to create an original piece of content.
Curation is all about quality, insight and attention to details.
It is not about quantity, speed, saving time, producing more with less.
truly Curation should not be merely aggregating different links without taking off time to reflect indeed it is very to end up like some one buying clothes impulsively only to realise you could have done without some of them.
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