Many of the SEO techniques we've been using for years are still worthy of our marketing dollars. Yet, the way we look at these old methods may be a little different. Here are the top 8 SEO trends for 2015.
Via Jeff Domansky
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I loved this article. I agree that you'll need #video to be competitive
in 2015
Mandy McEwen goes a little deeper hear then most about SEO for 2015.
1) Mobile is still the big topic. Make sure your site is mobile responsive and can be seen on any phone or tablet with ease.
2) One High quality backlink is bettter than hundreds on non-relevant sites. Want to see what your competitors are doing? Use SEMrush.com to search the keywords and links your competitors are using to rank.
3) I am not sure I agree with Google not being the end all be all in SEO. Until we get more traffic from the other search engines I think Google still is the one to worry about.
4) I believe exact match keyword ranking won't be as important as the ROI of having your site that ranks for that keyword making you money. People are getting more detailed in there search and you.
5) Aim for more social engagement. Put out great content that is optimized for your social media platform of choice.
6) We have been preaching using video for a while now and our company uses it for all our clients on a monthly bases. Once the video is made make sure to optimize it to rank for the chosen topic.
7) Simplify your website to convert and give visitors a better experience.
8) Lastly don't overlook quality in your work. It takes time to build and produce great content. Don't push out content just for the sake of it.
Check out the infographic as well.