"In the first of a three-part series, author Jonathan Gottschall discusses the science of storytelling—not just escapism, stories have real power to hold human attention and shape our thinking."
Via Shannon Bolithoe
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Scriveners' Trappings
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Aids and resources for creators and teachers of writing, interactive fiction, digital stories, and transmedia
Curated by
Jim Lerman
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Coke gets it! They are master storytellers as well as syrupy drink makers. Take a peek at a Coke commercial and ask yourself, "What makes this work so well?" Then take the lessons and transfer them to your own stories.
***This review was written by Penelope Silvers for her curated content on "Writing Rightly"***
Link to the original article: http://www.fastcocreate.com/3020044/the-science-of-storytelling-how-narrative-cuts-through-distraction