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Scooped by
Robin Good
January 14, 2011 5:33 AM
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By Patricia Seybold Information over-supply and customers’ short attention spans have created the perfect storm of demand for a new genre of tools. Our customers are swimming in a sea of undifferentiated, unfiltered information. Every brand owner wants to provide authoritative information on the topics our customers care about. But our own internal experts now vie with third-party experts, passionate fans, uninformed bigots, and a cacophony of noise for customers’ scarce attention. It’s not enough to provide authoritative information on our Web sites. We also need our content to turn up everywhere our customers hang out. And we can’t rely... (The Next Big Thing: Content Curation http://bit.ly/e4ImJq)
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Scooped by
Robin Good
January 14, 2011 5:32 AM
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Let's add a few things to these existing answers. Curation is the act of selecting, collecting, maintaining and archiving "assets" by a curator or multiple curators. Content curation or social curation as a term, today more and more frequently used in popular internet culture or by technology... (RT @Basti: My answer on Quora to: What's the difference between social bookmarking and content curation? http://qr.ae/2Xdz)
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Suggested by
Guillaume Decugis
January 13, 2011 5:31 AM
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Social Media. Whatever definition you want to give to the word, there's the idea that content will be either created, distributed, curated or recommended by humans. Not by a factory.
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Scooped by
Robin Good
January 13, 2011 5:39 AM
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Content, commerce and curation now go hand in hand. One of the hottest areas for investors is harnessing the wealth of content available and empowering human
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Scooped by
Robin Good
January 13, 2011 5:26 AM
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B-to-b marketers have always been publishers. What's a press release or product sheet if not a piece of published content? Corporate blogs take publishing-as-marketing to the next level by giving company executives a podium from which to publish their views, unvarnished and unmediated.But what if you wanted to go yet another step and exert some editorial influence over what gets written (or at least highlighted) about your industry? To accomplish that, some marketers are turning to so-called “content curation” tools that make it easy to repurpose and publish the equivalent of social media-driven online “magazines” about their industries.Such platforms, offered by a number of startups, offer a much more complete take on content curation than a simple blogging platform and can help b-to-b marketers express thought leadership, juice their SEO rankings, streamline their content marketing efforts and even attract and nurture leads. (RT @launchclinic: Content curation: Shaping and influencing your social reputation :: BtoB Magazine http://t.co/41hqmBp via @btobmagazine #prodmktg)
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Scooped by
Robin Good
January 12, 2011 11:41 AM
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Google's algorithm has lost its alpha. (#news Google's Search Algorithm Has Been Ruined, Time To Move Back To Curation (GOOG) http://goo.gl/fb/UtkQZ)
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Scooped by
Robin Good
January 12, 2011 3:07 AM
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Curation is the New Search is the New Curation - So the algorithm can't keep up with the spammers??
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Scooped by
Robin Good
January 9, 2011 3:18 AM
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In an info avalanche, an eye to spot gems is the most prized quality. That's where Denis Dutton came in (RT @mishalc: Understanding the fascination with curation, from the @xoxSNP piece in @EYEWEEKLY to Jeet Heer's latest in The Globe. http://bit.ly/emesEc)
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Scooped by
Robin Good
January 8, 2011 7:47 AM
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Scooped by
Robin Good
January 17, 2011 6:34 AM
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Scooped by
Robin Good
January 8, 2011 4:56 AM
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In a recent post, Brian Solis declared 2011 “The Year of the Curator”. All of a sudden, curation is a very popular term. Now, popular terms don’t always translate into pertinent topics but the idea of curation really intrigues me. (RT @MJCarty: #hrblogs RT @Sharlyn_Lauby on Curation as an #HR compentency on @hrbartender ... http://bit.ly/euHcU4)
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Scooped by
Robin Good
January 6, 2011 12:09 PM
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With so much content on the web, there's no way to arrange and value it all without a little help. These 4 tools are definitely worth your exploration.
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Scooped by
Robin Good
January 5, 2011 10:49 AM
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The Content Curation Process
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Scooped by
Robin Good
January 14, 2011 5:33 AM
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ontent curation offers the promise of addressing both information consumers’ and marketers’ challenges in taming the flood of digital information. But as I look at the vendor landscape it is apples and oranges. Vendors are solving several different problems. Here is my take on the ten ways that content curation is used in marketing.
Demonstrate thought leadership. Here marketers use curation to become the “go to” site for information on an issue important to their customers. They lead the conversation by incorporating their own original content and reflecting their point of view while also including important pieces by competitors.
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Scooped by
Robin Good
January 14, 2011 5:31 AM
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Congrats @twttimes for re-lauching as "The Tweeted Times": the BEST content curation tool IMHO: http://bit.ly/hBKNCU
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Scooped by
Robin Good
January 13, 2011 5:44 AM
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Trend watch & best practice in 2011: Attentionomics, digital curation, transmedia storytelling, thought leadership - The Edelman guys speak the future through an effective presentation of what's coming next
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Scooped by
Robin Good
January 13, 2011 5:38 AM
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First in a series of articles on content curation and social networking strategy by Social Networking Choreographer, Scott Abel, The Content Wrangler Social networks are changing the way consumers obtain information about products and services. Nearly everyone — except for Prince, who has declared the internet dead — is tying to get in in the [...]
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Scooped by
Robin Good
January 13, 2011 5:25 AM
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Check out this MindMeister mind map: Types of Curation - Content Curation is here!
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Scooped by
Robin Good
January 12, 2011 3:09 AM
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Online video has proven to be a sought after content type during breaking news stories, natural disasters, or other current events. However, the very nature of breaking news makes it tough to find video of a specific event as the news of that event is still breaking, because it's lost amid the billions of other videos viewed online every day. But now Dailymotion aims to fix that by launching a series of video hubs designed to help users easily find and watch videos related to current events, breaking news, and hot topics.Some hubs will be permanent--such as the one for "movie trailers" or the
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Scooped by
Robin Good
January 9, 2011 3:21 AM
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Scooped by
Robin Good
January 9, 2011 3:14 AM
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Content curation tools to get great content without spending tons of time and build strong online communities. (How to Grow a Following With Other People’s Popular Content | Social Media Examiner - http://ping.fm/VF2kW http://ff.im/wrazJ)
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Scooped by
Robin Good
January 17, 2011 6:33 AM
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Every hour thousands of new videos are uploaded online. Blog posts are written and published. Millions of tweets and other ...
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Scooped by
Robin Good
January 8, 2011 4:57 AM
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Content Curation & Fair Use: 5 Rules to being an Ethical Content Curator (Content Curation & Fair Use: 5 Rules to being an Ethical Content Curator - http://t.co/bJKiJUe)
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Scooped by
Robin Good
January 6, 2011 1:42 PM
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Quora: What is the best content curation tool you actually use daily? Answer: http://qr.ae/ncG8
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Scooped by
Robin Good
January 5, 2011 2:27 PM
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Content is king...right? If you want attention, a platform, the ability to lead, sway, sell, move, emote, promote, you need to be putting out killer (Is Content Curation The New Black? by @jonathanfields http://ow.ly/3yOBD)
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