Couldn't agree more with this article that also gives great inspiring examples for companies looking to leverage curation as an opportunity to smartly engage their audience.
"Digital Curation Is a Key Service in Attention-Strapped Economy"
"It's clear to me, a least, that digital curation -- both automated and human-powered -- will be the next big thing to shake the web. There's an evergreen need for those who can separate art from junk online. However, in this era, journalists won't be the only ones to fulfill it. Brands, as the examples above illustrate, can play here too." (Brands Have a Role to Play in Helping People Find the Good Stuff - Steve Rubel | Web Content & Digital Curation ...
http://bit.ly/fM6TDA)