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Content Curation World
What a Content Curator Needs To Know: How, Tools, Issues and Strategy
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How Big Brands Aggregate and Curate Fans and Employees Voices with Social Media Hubs

How Big Brands Aggregate and Curate Fans and Employees Voices with Social Media Hubs | Content Curation World | Scoop.it
Social content curation and social content creation are often the core to many brands' social networking efforts. Curating and sharing useful content associates
Robin Good's insight:



A growing number of big brands have started to utilize social media tools to aggregate and curate the best and most relevant voices talking about their products and offers and to bring them together into one unique online social media hub.


From Cisco to Intel, IBM and DELL, the understanding that both the customer and employees are the true, trusted voices of a company, will gradually replace the artificious, paid for and detached advertising heritage is slowly, but steadily growing.


Lee Odden writes about it: "Growing social participation is motivating many companies to aggregate content produced and curated by the brand’s own employees.


This is a compelling opportunity to harvest the brand’s own collective wisdom. A single destination for curated social content fuels a brand publisher model that supports brand storytelling, content marketing, PR and even SEO objectives." 


In this article you can find 10 real-world examples of social media hubs from big brands. Go explore them and see what are the traits and characteristics that make them so valuable to these companies.



Resourceful. Good examples and resources. 8/10


Full article: http://www.toprankblog.com/2013/06/brand-social-media-hubs/ 



*Check what other "social media hubs" technologies exist out there, by checking this section of the Content Curation Tools Supermap.





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Alfred Hankell's curator insight, August 26, 2013 4:52 AM
Robin Good's insight:

 

 

A growing number of big brands have started to utilize social media tools to aggregate and curate the best and most relevant voices talking about their products and offers and to bring them together into one unique online social media hub.

 

From Cisco to Intel, IBM and DELL, the understanding that both the customer and employees are the true, trusted voices of a company, will gradually replace the artificious, paid for and detached advertising heritage is slowly, but steadily growing.

 

Lee Odden writes about it: "Growing social participation is motivating many companies to aggregate content produced and curated by the brand’s own employees.


This is a compelling opportunity to harvest the brand’s own collective wisdom. A single destination for curated social content fuels a brand publisher model that supports brand storytelling, content marketing, PR and even SEO objectives." 

 

In this article you can find 10 real-world examples of social media hubs from big brands. Go explore them and see what are the traits and characteristics that make them so valuable to these companies.

 

 

Resourceful. Good examples and resources. 8/10

 

Full article: http://www.toprankblog.com/2013/06/brand-social-media-hubs/ ;

Sally Katsuta's curator insight, September 24, 2013 1:57 AM

Its great topic and I learnt the importance of social hubs with lots of examples. I also agree that social hubs are essential and key to gain more funs. I also enjoy to seeing those sites with blogs, pictures. thanks

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Content Curation For Large Companies and Brands: Where To Start | Digiday

Content Curation For Large Companies and Brands: Where To Start | Digiday | Content Curation World | Scoop.it

Robin Good: If you are looking at content curation from the perspective of a large company, you may want to read this article from Josh Sternberg on Digiday, which provides some valuable recommendations.


Here a few highlights I have extracted from the article: 


"Curation is the vogue digital term for the ability to not only aggregate and distribute carefully selected information, but also to provide a unique voice on top of the original pieces of information.


...


“The best way to do it is to identify a high-interest topic that you want to be perceived as an expert in,”...

 

“Curate that topic and provide some context around it.


If you’re curating a lot of content in a topic area, over time that leads to expertise and credibility.


...


**There can’t be articles that make the reader question why a brand is sharing it.


**Also, brands need to make sure they’re not just regurgitating content, but instead offering readers/followers valuable information, as readers will quickly determine the curated content — and thus the brand — is not worth their time."


Rightful. 7/10


Read the full article: http://www.digiday.com/publishing/brands-apply-for-content-curator-roles/ 

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Content Strategy for Brands: Curation Is Next | Digiday

Content Strategy for Brands: Curation Is Next | Digiday | Content Curation World | Scoop.it

Robin Good: Josh Sternberg at Digiday highlights a trend that is only going to get bigger in the near future: brands, as they realize the increasing need to be active publishers, are recognizing the problems and limitations that this task involves.


"The problem is publishing is a lot harder than it looks, or rather it’s a lot harder to do it with the consistency, day after day, that’s needed to build a long-term audience.


That’s leading some brands to hook onto the idea that their role lies more in the curation of content."


But in choosing this path, the article recommends, brands need to be careful in what and how much they curate. 


Here some valuable advice from the article:
 

"Brands need to be careful in not only what, but how much they curate.


There can’t be articles that make the reader question why a brand is sharing it.


Also, brands need to make sure they’re not just regurgitating content, but instead offering readers/followers valuable information, as readers will quickly determine the curated content — and thus the brand — is not worth their time.


Since consumers have their own tools for curating – Storify, Storyful, etc. – brands have to know each of their customers and have the credibility in their field to get consumers to trust the content they spread."


Truthful. 7/10


Full article: http://www.digiday.com/publishing/brands-apply-for-content-curator-roles/ 

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janlgordon's comment, February 25, 2012 12:01 PM
Hi Robin,
I went to the link you gave me below and somehow it didn't work, can you tell me where to look, I would love to hear about the class you're teaching and see the channels you reviewed, thanks so much:-)
Robin Good's comment, February 25, 2012 12:09 PM
Hi Jan,
I tried the link now and it does work ok for me. In any case here's a screenshot of the tweet: http://i.imgur.com/wlb6n.jpg
Re the class and the channels reviewed these are not visible as this was a paid online course and only the participants got all of the recordings. :-(
I can confirm you that I reviewed your work and listed you as a top example of good curation work while detailing your strong traits.
janlgordon's comment, February 25, 2012 11:50 PM
I am truly honored, thank you for all your kind and encouraging words, coming from you that means a lot Robin.