As part of our "Working Differently" initiative at NDSU Agriculture Communication, we attempted to define some of the roles we envisioned Extension educators fulfilling in the changing landscape of digital communication. Among the roles we originally defined were "filter" and "context provider":
Filters
With all the information people have access to today, one of the more important roles we can play as educators is that of filter. People want to know where they can find information that is relevant and can be trusted. To play this role, we need to be present in the online spaces people use. We cannot build trust and authority without being present in communities like Facebook, Twitter, Wikipedia, etc.
Context Providers
We can play a critical role in filtering and providing context for online information. To play this role effectively, we need not only to connect a user with a resource through a link, but also to add value through truly filtering and contextualizing.
Filters
With all the information people have access to today, one of the more important roles we can play as educators is that of filter. People want to know where they can find information that is relevant and can be trusted. To play this role, we need to be present in the online spaces people use. We cannot build trust and authority without being present in communities like Facebook, Twitter, Wikipedia, etc.
Context Providers
We can play a critical role in filtering and providing context for online information. To play this role effectively, we need not only to connect a user with a resource through a link, but also to add value through truly filtering and contextualizing.
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