The flurry of curation platforms has amplified the attention on the act of curation itself. But curation is only a means to an end, and not the end itself. It has to serve a purpose, and it has to be surrounded by a lot of peripheral value. If you see curation as the main thing, this novelty will wear off, and you’ll soon be wondering why so much time was spent on it.
Curation with a purpose and benefits is a powerful catalyst to engaging users around your content. And for journalists, it can augment their side of the story.
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