They wouldn’t be satisfied with a sandwich – not this time anyway. Their craving knew one master, and it came in the shape of a circle.
I had two options: I could point them to the best pizza joint in town or I could try to force a sandwich down their throat, literally (we didn’t have pizza, hell we didn’t even have mozzarella cheese).
Standing at this fork in the road I had a decision to make, just like brands today have a decision to make when they’re considering the idea of curating content as part of their content development strategy.
“But, we’ll be sending them to someone else’s stuff!”
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