This morning the MPI released its first piece of research on cultural products and curation. The advent of e-commerce means that consumer choice in films, music and books is no longer limited by what can physically fit on shelves.
Consumers can now access specialized products online that would never be able to pay rent in the retail environment.
In a highly influential 2004 essay Chris Anderson argues that these new niche products, and not megahits, will be the primary source of revenue for cultural producers. Harvard’s Anita Elberse responds that hits do and will continue to generate most profits.
The curation project does not seek to settle this important ongoing debate. Instead, it seeks to understand how makers of niche products can be successful in the Long Tail era.
Consumers can now access specialized products online that would never be able to pay rent in the retail environment.
In a highly influential 2004 essay Chris Anderson argues that these new niche products, and not megahits, will be the primary source of revenue for cultural producers. Harvard’s Anita Elberse responds that hits do and will continue to generate most profits.
The curation project does not seek to settle this important ongoing debate. Instead, it seeks to understand how makers of niche products can be successful in the Long Tail era.
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