As consumers of web content, we have all experienced the frustrating click-scan-repeat drill one has to go through to find timely, relevant and credible information on our search terms.
The explosive growth of online publishing channels on the web has resulted in an information glut that makes it challenging to find relevant, contextual information easily. Search engines continue to improve but seem to be losing the battle. Spammers and content farms further compound the problem.
While the amount of information on the web continues to grow, our ability to process it continues to diminish.
A fast-paced world makes continual demands on our attention and our time, making it all the more important for us to find, process and grasp content we seek quickly and easily.
This is a tall order, and a huge challenge, especially for content marketers who need audience engagement – our attention — to grow their brand, establish thought leadership or nurture sales leads.
The explosive growth of online publishing channels on the web has resulted in an information glut that makes it challenging to find relevant, contextual information easily. Search engines continue to improve but seem to be losing the battle. Spammers and content farms further compound the problem.
While the amount of information on the web continues to grow, our ability to process it continues to diminish.
A fast-paced world makes continual demands on our attention and our time, making it all the more important for us to find, process and grasp content we seek quickly and easily.
This is a tall order, and a huge challenge, especially for content marketers who need audience engagement – our attention — to grow their brand, establish thought leadership or nurture sales leads.
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