Much like social media was touted as the “next big thing” for marketers to embrace during the end of the last decade, content curation is now emerging as the new next big thing for 2011 and beyond.
The term may be new to many, but evidence of its use is available all around us, as consumers and marketers alike try to tame the flood of digital information in today’s world: The Drudge Report and The Huffington Post, many of the industry insight newsletters you likely receive in your inbox, and even your retweets on Twitter.
In looking at these examples, most people are surprised—in a good way—to realize that content curation isn’t as complicated or overwhelming as they thought.
In fact, it’s really just a formal name for a process many of us do on a daily basis: identify, organize and share the best and most relevant online content on a specific topic with an audience of stakeholders.
The term may be new to many, but evidence of its use is available all around us, as consumers and marketers alike try to tame the flood of digital information in today’s world: The Drudge Report and The Huffington Post, many of the industry insight newsletters you likely receive in your inbox, and even your retweets on Twitter.
In looking at these examples, most people are surprised—in a good way—to realize that content curation isn’t as complicated or overwhelming as they thought.
In fact, it’s really just a formal name for a process many of us do on a daily basis: identify, organize and share the best and most relevant online content on a specific topic with an audience of stakeholders.
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