In that sense, a site featuring curated content is similar to a blockbuster movie. Many marketers realize they need to implement content marketing into their overall strategies, and they are searching for the most innovative and effective curation strategies to bring the best thinking to their own programs.
In fact, through a February survey conducted by my company, HiveFire, we found that almost half of marketers curate content on a regular basis. Yet many still face challenges in implementing curation best practices into their programs.
With blockbuster films top of mind, I took a look at some of the curated sites on the Web and pulled together a short list highlighting four stand-out examples.
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