No more Content Aggregation – let’s do Content Curation to bring value to readers along with search engine position.
Content Aggregation (which is just a fancy term for the automated gathering of links and content from the web) can be viewed on sites like Google News and several other news kind of websites.
Generally, this kind of aggregation may be seen being a good thing for content creators and content publishers and uptill recently, it was upto the technology to do this – meaning – automated scripts or bots – that could help fill up content from different sources. The part of content creation was and has generally been a very human effort.
But all this is now changing with Content Curation — what is content curation? – It is the act of human editors adding their work to the computer programs that gather, collate, organize and filter content.
A wonderful blog post about “content curation” is found on Robin Good’s weblog – . You absolutely need to read this. It’s a guest post by Rohit Bhargava, the author of an brilliant book called “Personality Not Included”.
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